Cosmic Crisp Exceeds Expectations, Part Two

With today’s Fruit Grower Report, I’m Bob Larson. Anticipation for the launch of the Cosmic Crisp apple has led to a 6.8 million acres of 2018 plantings, a million over expectations.
Kathryn Grandy with Proprietary Variety Management says it’s not TOO surprising.

GRANDY: “The Cosmic Crisp is an exceptional apple. It’s beautiful, it’s flavorful, it stores well, and so far, it’s grower friendly.”

BOB: And, Grandy says the plantings won’t stop this year.

GRANDY: “We have a large number of trees going in next year and then we expect it to drop off and even out to maybe one or two million a year.”

BOB: Grandy says consumers should get their first taste of Cosmic Crisp next year.

GRANDY: “We’re looking at fall of 2019 right now and the industry, we’re meeting on a regular basis and making those decisions and establishing some quality standards and how to finalize our plans to bring it to market.”

BOB: She says it’s great time for the industry.

GRANDY: “We’re all excited and I know our growers are working hard to get them planted as quickly as possible and they’re very enthusiastic and so are we. The amount of consumers writing in to social media and websites is fantastic so I know consumers out there are looking forward to the launch.”

BOB: A team is working on the marketing plan which will be unlike most as it will be pushing the Cosmic Crisp brand and not just sales. An estimate of nearly 200,000, 40-pound boxes of Cosmic Crisp will hit the stores in the fall of 2019, with incremental increases in the following years.

Podcast by Bob Larson, Ag Info

Cosmic Crisp Exceeds Expectations, Part One

With today’s Fruit Grower Report, I’m Bob Larson. Uncharted Territory. That’s just one of the words used to describe the acreage of Cosmic Crisp apples after it was anticipated to reach 5.8 million acres in 2018...

Proprietary Variety Management’s Kathryn Grandy says demand has exceeded expectations.

GRANDY: “We’re looking at shipping somewhere around 6.7 to 6.8 million. We’re completing our shipments right now and plantings going very well this Spring. And, the excess of trees were snatched up by the apple industry in Washington. And, everybody seems to remain quite enthusiastic about Cosmic Crisp.”

BOB: Grandy says never before…

GRANDY: “This is really a first. As we all know, the apple industry in Washington is the largest in the country and our industry has really collaborated together to launch this new apple variety.”

BOB: Asked if it’s growers planting new acres or growers replacing other varieties, Grandy says...

GRANDY: “You know, I’m asked that question often and I think it’s really a combination of both. I think there’s new ground being planted definitely, and there’s quite a bit of grafting over or pulling and replanting new varieties.”

BOB: She says unfortunately, the trend is moving away from certain varieties like Red and Golden Delicious, but there are other varieties that have been lagging in the market that are also in danger of losing acreage.

BOB: Tune in tomorrow to hear what’s next for the Cosmic Crisp and when we should see them in grocery stores.

Podcast by Bob Larson, Ag Info

Planting Cosmic Crisp Apple Trees

Washington orchard update

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The Superfresh Growers farm team is celebrating spring. "Honey bees have finished pollinating our apricot orchards and moved on to early-district cherry orchards." Snow continues to fall in the mountains, which helps store water that will be used to irrigate orchards in the summer months.

2018 is a big planting year for Cosmic Crisp apple, as Superfresh Growers continues to prep for the 2020 consumer introduction of this delicious apple. Years of planning goes into designing modern orchard systems, which take advantage of the latest technology and machinery for optimizing the efficiency and safety of orchard work. “The amount of detail is incredible,” describes Dave Gleason, Chief Horticulturist. “From checking how many inches and acres are in an orchard block, to accounting for surrounding roads and barriers.” The farm team also plans the most efficient systems for tractor and truck movement within the orchards.

Baby trees are dug in the fall, and put to sleep through the winter months in a cold, moist climate. In the summer months, the farm team awakens them by bringing them into a warm environment. The real magic happens once the trees are planted in warm, damp soil. Trees that look like dead sticks quickly come to life and start to bloom.

Following the planting, poles and wires are installed to support the baby trees. Irrigation lines are installed afterwards to ensure proper application of water and nutrients. The trees in our video will mostly likely be harvested on their third leaf, in 2021.

For more information on Superfresh Growers growing practices and see past Orchard Updates, visit superfreshgrowers.com

Article by Fresh Plaza