It’s an apple that could upset the cart. Or at least disrupt it a bit.
Washington growers are so excited about the Cosmic Crisp’s potential, they already planted a half-million trees and plan to add another 5 million this year.
Consumers will have to wait until fall of 2019 before these new apples hit the marketplace. But behind the scenes, there’s a courtroom battle brewing between one of the state’s major universities and a Seattle agricultural technology company over who has the right to sell the trees.
But whatever happens, it’s not dampening growers’ enthusiasm for what they see as a game-changing variety of apple.
“I’m excited to see how it will disrupt the apple market,” said Mark Hanrahan, a Buena grower who has planted the trees.
The story begins in 1998 when Washington State University professor Bruce Barritt crossed the Honey Crisp and Enterprise to create the Cosmic Crisp, named in part for the lenticels on its bright red skin and its crunchy texture.
But its qualities are more than skin deep.
“It has great flavor, very juicy,” said Phil Weiler, WSU vice president for marketing and communication. “From a retailer’s perspective, it has a great shelf life. It can be stored for a year or more” without losing flavor or texture.
Further, Cosmic Crisps don’t quickly turn brown quickly after being cut.
The apples could be worth a fortune. Many consumers, long weary of Washington’s once standard Red Delicious, have shown they are willing to pay more for new and better fruits. At one Yakima Valley store, Honey Crisp apples are sold for three times as much as Red Delicious. Growers are expected to produce 175,000 boxes of Cosmic Crisps in 2019, with projected crop yields of 13.5 million boxes in 2023, Brandt said.
Hanrahan said Cosmic Crisp represents a coordinated effort between the fruit industry and the university in developing and marketing a new variety.
The apple’s development was financed in part by a group of Washington apple growers, who in return will have exclusive right to produce Cosmic Crisps for at least 10 years in North America starting in 2019, Weiler said.
Among those preparing to plant this year is Scott McIlrath, a Naches area grower who hopes to plant trees this week.
“It has a lot of potential,” McIlrath said, noting its long shelf life.
Article by Donald W. Meyer, Yakima Herald