The Cosmic Gospel: Washington State University continues education on training WA 38 trees.

Horticulturist Stefano Musacchi teaches growers the art of pruning Cosmic Crisp trees at a demonstration in December, 2017, Washington State University Roza trial orchard. Photo by Ross Courtney,  Good Fruit Grower .

Horticulturist Stefano Musacchi teaches growers the art of pruning Cosmic Crisp trees at a demonstration in December, 2017, Washington State University Roza trial orchard. Photo by Ross Courtney, Good Fruit Grower.

Push growth toward the trunk. Tip the end of 1-year-old branches and return the following year to tip again, leaving a few vegetative buds. Girdle or notch blind wood to encourage new shoots.

After several years now of preaching the Cosmic Crisp pruning gospel, the message is largely the same, and Washington State University plans to keep spreading it.

Now that orchardists have planted the first commercial blocks of WSU’s WA 38 apple, researchers and extension specialists are continuing their road show to teach growers how to train and manage the variety, marketed under the trade name Cosmic Crisp.

“We’re learning along with you,” Karen Lewis, WSU’s regional extension specialist, told a group of 20 or so growers huddled in the university’s Roza test blocks outside of Prosser.

The December outreach involved small groups, an hour at a time, watching Stefano Musacchi, horticulturist and endowed chair, explain the pruning, training and canopy management techniques to give Washington growers their best chance at success with the new apple, in which the industry has invested nearly $500 million.

Musacchi advises the click pruning technique, tipping year-old branches to reduce their apical dominance to prompt buds below the cut to swell. That should reduce blind wood and force the fruit closer to the center of the tree, where future mechanization will become easier.

Left on its own, WA 38 has a tendency to tip bear and produce stretches of blind wood, he said. It’s also a vigorous variety and should need little help filling its space in the first few years. He recommends not applying a lot of nitrogen, as long as an orchard has fertile soil.

“This tree will grow,” he told the orchardists. “Believe me. It’s not a Honeycrisp tree.”

The WA 38 also has a habit of “exhausting” branches, so Musacchi suggests cutting older branches back to within a couple inches of the trunk to encourage new growth on a three-year rotation.

Musacchi heads back a tree, reducing it’s height, and using a one-year-old shoot to make a lateral cut.. Photo by Ross Courtney,  Good Fruit Grower .

Musacchi heads back a tree, reducing it’s height, and using a one-year-old shoot to make a lateral cut.. Photo by Ross Courtney, Good Fruit Grower.

Another trick is girdling and notching the trunk in the first or second year. If blind wood starts to develop, use a pair of clippers to gently score the bark and phloem right above a bud at green tip to encourage growth in that bud. Combine that with Promalin (6-benzyladenine and gibberellins) treatments.

However, be careful, he said. Cut too deep and you could snap the trunk. “You have to train your people to not get excited,” he said.

In fact, WA 38 has fragile branches in the winter, as Musacchi accidentally proved during his Prosser demonstration by breaking off a branch as he tried to pull it into place. He suggested waiting until the tree is green to do any tying.

Other tips included pruning more thinly on the inside of bi-axis trees to allow light penetration and setting aside time to prune in the summer to slow vigor.

Musacchi and Lewis plan to continue their demonstrations and field days in commercial WA 38 orchards and are working with WSU’s College of Agricultural, Human, and Natural Resource Sciences to produce instructional videos for each year of tree development up to the first year of cropping, Lewis said.

Article by Ross Courtney, Good Fruit Grower

Apple Commission to promote proprietary varieties overseas

Todd Fryhover, President of the Washington Apple Commission. Photo by Dan Wheat,  Capital Press .

Todd Fryhover, President of the Washington Apple Commission. Photo by Dan Wheat, Capital Press.

The Washington Apple Commission has learned it can promote proprietary apple varieties overseas, at least to some extent, and sees it as a helpful tool in an increasingly challenging marketing climate.

At a commission meeting March 22 in Yakima, Commission President Todd Fryhover said while at the USDA Foreign Agricultural Service the previous week in Washington, D.C., he was told the commission can offer consumer samples of proprietary varieties overseas at retailers’ requests.

“It could be a Lady Alice, a SweeTango, whatever. That’s a huge deal to us. It’s difficult to get retailers overseas to do demos with Reds (Red Delicious) and Gala, but they ask about the proprietaries,” Fryhover said.

Proprietary varieties — there are many — are varieties grown, packed and sold under the control of one company or a group of companies versus being available to all growers, packers and marketers. They’re limited in volume, sell for high prices and along with Honeycrisp provide the most profits.

“I don’t want proprietaries to overtake Reds and Gala overseas, so we need a process for what we do. There’s a lot of things we need to work through because we have to move Reds and Gala,” Fryhover said.

Proprietaries can sell in higher-end retail markets and generate excitement along with Washington’s new Cosmic Crisp to debut in 2019 and 2020, he said.

Cosmic Crisp is intended to begin in domestic markets only. But Frank Davis, commissioner and vice president of sales at Washington Fruit & Produce Co., Yakima, said it will need to be exported as soon as possible because of the large volumes planned.

Davis said he would look into why Proprietary Varieties Management, the manager of Cosmic Crisp, may be seeking federal Market Access Program funding for export promotions when that should occur through the Apple Commission.

Article by Dan Wheat, The Packer

What Cosmic Slices Reveal

New WSU-bred apple showing different starch clearing patterns than traditional varieties.

Researchers are working to develop a starch scale for the new Washington State University-bred apple variety WA-38, to be marketed and sold under the brand name Cosmic Crisp.

The first commercial trees were planted last spring and the variety is still at least a couple of years from production, but researchers as the Washington State Tree Fruit Commission, in collaboration with a focus group of growers and scientists, have some early assessments following on year of study. They plan to continue the research in 2018.

"We want to look at every angle to give people as detailed information as possible so they can be prepared, especially since we are expecting the volume of fruit to ramp up fast," WTFRC project manager Ines Hanraham said. "We also want this information to be user friendly so people can easily make the correct decision when growing, harvesting and marketing this variety."

More than 11 million trees are expected to be planted in the first three years, which will translate to a lot of fruit hitting the market at once. A grading subcommittee of the industry's marketing advisory group for the apple's retail rollout is establishing grading standards to enable the industry to be more flexible and meet changing needs of the market.

Grading standards will be the key to ensuring consumers receive a high-quality piece of fruit each time. However, so will horticultural practices, and starch scales are one method to gauge the maturity of a piece of fruit.

Immature areas of a piece of fruit will turn a blue-black color when dipped in an iodine solution, indicating high starch levels, while parts of the apple where the starch has converted into sugars will be clear. Starch scales vary be region and by variety. Cornell University provides Eastern U.S. growers with a scale range of one to eight, to point put different maturity levels; European growers use a scale that recognizes 10 maturity levels. Washington growers traditionally recognize just six, and researchers are continuing that traditions with the WA 38.

The Study

Researchers samples fruit from the end of September through November, eventually sampling 638 apples from four research orchards. They cut apples in half through the equator (the core for WA 38 is located farther down the apples than most varieties, and the cut to determine starch levels should be made through the core). Then they dipped the slices in an iodine solution and waiting up to 30 minutes to determine starch levels for fruit at room temperature; for cold fruit, starch patterns sometimes took up to an hour to fully develop. They then photographed the results to begin to develop a scale.

Typically, starch clears out of an apple's core area first, followed by degrees of clearing on the apple cortex, but WA 38 did not show that natural tendency, said Felix Schuhmann, a WTFRC research assistant. In addition, it became clear that darkening of apple flesh after reapplication of the iodine solution to visualize remaining starch takes longer than the other varieties.

Hanrahan noted that it's a point growers should be aware of, especially if they intend to preform starch readings in the field. Some varieties show fully developed starch patterns within a minute, while WA 38 will require at least 5 minutes, and up to half an hour if the fruit is cold (like on a cool fall morning).

So far, they've seen such slow disappearance of starch levels that they've developed a pilot half-scale (1.5, 2, 2.5). In addition, they've seen two patterns for how starches appear in fruit form the same tree: a flower pattern, which is most dominate and found in about 60 percent of the fruit, and a radial pattern that sprays outward like the sun's rays.

In the year ahead, the researchers are focusing on three key areas to tweak the scale:

  1. The researchers struggled to find stage five fruit picked straight from the tree, which means starches are moving very slowly out of the apple before harvest. That's good news in terms of long-term storability of WA 38, but they intend to let some fruit hang longer to determine just how long the period is to reach stage five or six on the tree. "We didn't let fruit hang on the tree long enough to determine when the fruit reaches that stage naturally," Schuhmann said. "We have to assess how long that actually takes during the season." On average, research on WA 38 has shown growers will have a two-week harvest window for controlled atmosphere storage-quality fruit.
  2. Instead of just conducting horizontal cuts, the researches also intend to perform vertical cuts to show starch clearance differences between the core area and the calyx and them bowl area, which might be helpful to determine if fruit is prone to splitting, Hanrahan said.
  3. Schuhmann said the researchers also aim to compare starch clearance rates to the rates of other common apple varieties.

The research is being funded by the Washington Tree Fruit Research Commission.

Article by Shannon Dininny, Good Fruit Grower

Growers to Continue Aggressive Apple Plantings This Year


Growers of apples and pears have had the most ambitious production plans in the past few years. In 2018, the beat goes on.

In fact, pome fruit growers are the only ones in which a plurality, a solid 48%, say they are planning on increasing production in 2018. Nearly as many, 45%, say they expect production to stay the same this year.

What’s remarkable is this is the second consecutive year a plurality of pome fruit growers say they are increasing production in the coming year. Growers in no other crop category can make that claim.

Why? Contrary to what some may think, it’s not what’s being planted. Far more important is the way they are being planted — ultra high-density trellised systems. Not many years ago a high-density orchard had 200 trees per acre, while modern orchards can approach 10 times that many.

While the new varieties rightly garner a lot of attention, growers in the survey indicated they still favor traditional varieties.

Grower Responses

Growers by and large need convincing, and many are taking a wait wait-and and-see approach to the new varieties, whether the popular Midwest Apple Improvement Association varieties, or Washington’s 800-pound gorilla, ‘Cosmic Crisp.’ One Midwestern grower’s response was typical when asked about the new varieties: “Time will tell.” Or yet another Midwesterner, this one with a century-old farm: “Wait and see what sticks!”

Another grower with a Midwestern century farm elucidated concern: “Some are OK, some are not. I think we may be getting too many too fast. Stores will carry only so many varieties at one time. We may be conditioning people to something new every year. Not good for growers.”

But varieties don’t have to stay new for long. A Pacific Northwest grower, who currently farms ‘Fuji,’ ‘Gala,’ and ‘Honeycrisp,’ but who has now planted ‘Cosmic Crisp’: “‘Cosmic Crisp’ will be a traditional variety by volume within three years.”
Lamented another PNW grower, obviously envious: Can’t get the ones I want (‘Cosmic Crisp,’ ‘Piqa Boo’ pear), because we’re Oregon growers.”

One Midwest grower had a similar thought: “It’s going to be hard to keep up, as these branded apples are like shooting stars, popular until the next one comes along. We are not large enough to opt in to that marketing scheme.” However, the grower added on the bright side: “Pear requests have increased over the past half-decade for us. We can no longer keep up with the demand.”

Another common take on new varieties came from a Northeast grower: “They are a part of the business but we are not betting the farm on them.”

Another Northeast grower who has a century farm had an interesting take: “They are all great, (but) I do think that we have narrowed the definition of an apple by focusing so strongly on the harder textures and sweet/tart taste. I think that apples can be enjoyed in so many ways.”

One Midwestern grower cautioned it may be too many, too soon: “Store shelves don’t have space for all of them. Some will fail. However, new varieties that taste great and are marketed properly will be successful.”

Sameness is indeed a concern, said this Northwest grower: “There’s a confusing array of varieties that are mostly bi-colored and similar in eating experience. Difficult to pick a winner.”

Agreed another grower, this one in the Midwest, agreed: “There are a lot of them. We have chosen one or two we think are promising and are planting them on a large scale. We think the market will eventually weed some of the weaker ones out (hopefully not the ones we’ve chosen!).”

Finally, keep in mind, these are apples, not widgets, said one Northeast grower. “(There are) too many new varieties. Most are not good but are marketed as being the best new thing,” he said. “Too many mediocre growers producing them as well, so there are mediocre new varieties of mediocre quality flooding the market.”

Article by David Eddy, Growing Produce


Blind Renaissance

Since 1972, Blind Renaissance has an extensive history of creating the strong visual identity and cohesive media presence demanded by the sophistication of marketing environments. We design engaging, client-specific promotional materials by combining an educated artistic sensibility, knowledge of advertising trends in multiple industries and the ability to appropriately utilize new design, web and printing technology.

Learning Cosmic Lessons

Researchers offer the latest horticultural, packing tips for new Washington State University apple variety.

Photo by TJ Mullinax,  Good Fruit Grower .

Photo by TJ Mullinax, Good Fruit Grower.

The new Washington State University apple variety WA 38, to be sold under the trade name Cosmic Crisp, is easy to store and suffers very few storage maladies if growers pay attention to best practices in the field.

That’s the finding from researchers who are reviewing the variety and offering tips to growers who planted it for the first time earlier this year.

“That’s a big difference from other varieties, not having to worry about 40 percent losses in storage due to some disease or another,” said Ines Hanrahan, project manager for the Washington Tree Fruit Research Commission (WTFRC). “You still have to manage the growing of the fruit and the harvest, but once you have a good product in the bin, there’s less worry having something wrong once it’s in storage.”

A cross between Enterprise and Honeycrisp bred at WSU, the apple was released only after years of orchard trials.

Washington growers began planting the first trees in the spring, and roughly 11 million trees are expected to be in the ground in just three short years.

Knowing what the variety needs in the orchard and packing house is crucial to success.

Researchers for the WTFRC and WSU have been evaluating fruit from the trees to better understand and recommend best horticultural and packing practices for Cosmic Crisp.

They presented examples of the fruit — perfect-looking Cosmic Crisp apples and apples shaped less than ideally, as well as fruit with various blemishes — during a field day in September.

Here are a few of their recommendations:

Photo by Shannon Dininny,  Good Fruit Grower.

Photo by Shannon Dininny, Good Fruit Grower.

—Typically, growers will have a two-week window to harvest fruit that is suitable for long-term storage. Most varieties offer only a five-day window. “It gives you some time, some play, during harvest, if for example you don’t have enough pickers,” Hanrahan said.

—The variety is a lot less prone to sunburn than many other varieties, but can still get sunburn in afternoon sunlight without overhead cooling. Also, overhead cooling doesn’t appear to impede the fruit from coloring.

“However, if you have a block that is overly vigorous and has no overhead cooling, you can have color problems just like other varieties,” she said. Usually, color sets three to four weeks before harvest.

—Growers need to monitor starch levels and watch for splits, which mainly affect overripe fruit. Typically, only 2 percent of fruit will split, but if growers wait too long and the starch level goes to four (on a one-to-six scale), splits can go up to 20 percent.

“Start looking for splits at starch level two, then just keep watching to know if your orchard is susceptible,” she said. Researchers are working to come up with a starch scale for the variety by the end of the year.

Photo by Shannon Dininny,  Good Fruit Grower.

Photo by Shannon Dininny, Good Fruit Grower.

—Firmness ranges between 18 and 21 pounds in normal years. This year, researchers have harvested fruit at 17 pounds. However, the fruit loses very little firmness in storage.

—A few other notes: The variety suffers from no internal browning or scald. There is some green spot and cracking, but researchers don’t think the latter is a concern unless growers miss their harvest window and harvest too late, Hanrahan said.

Researchers have begun a couple of new projects to continue evaluating the variety. They are working to develop recommendations on either preharvest fungicide applications or applications as soon as the fruit is picked and placed into storage.

The variety has a lot of sugar and there are some stem punctures, so to avoid losses in storage, they are recommending fungicide applications.

They also are trying to use dynamic controlled atmosphere storage (DCA) to see if the fruit can be stored under organic storage regimens and determining when stem punctures might occur — during picking, placing of fruit in the bin or running fruit over the packing line. Researchers are conducting a full test this year to help to advise growers on whether to stem clip.

Article by Shannon Dininny, Good Fruit Grower

Protecting Intellectual Property

Managers Of New Washington State University-Bred Apple Variety Use High-Tech Software To Protect Intellectual Property Rights.

PVM isn’t requiring anyone to bar code Cosmic Crisp trees either, but there is a unique code assigned to each grower contract.

The company already uses a computer software program, called Hertha and developed more than a decade ago, to evaluate new varieties that are not yet commercialized.

The program tracks everyone involved in that variety globally, such as breeders and managers, trademarks and patents, and includes the latest evaluations of the trees and resulting fruit.

PVM has since launched a new program called Idyia, to track the sale of trees and production from trees around the world and royalties once a variety has been commercialized.

Nurseries, growers, packers and marketers involved with Cosmic Crisp will have access to parts of the system that apply to them, as well as to industrywide reports on production.

“The goal is to make PVM as beneficial to the industry as possible by giving them as much information as possible, without compromising anyone’s confidential information,” Brandt said.

In May, René Nicolaï fruit tree nursery in Sint-Truiden, Belgium, planted the first Cosmic Crisp trees internationally as stock trees that will be used for eventual planting in Tyrol, Italy, by two fruit companies there that have been licensed to grow and sell WA 38.

Breeders have six years from the first commercial sale offering of a new variety to apply for plant breeder’s rights under international trees.

In the case of Cosmic Crisp, that clock started in June 2014, when the university held a drawing among Washington growers to decide who would get the first limited wood for 2017 plantings. The first trees were planted earlier this year.

Florent Geerdens, the René Nicolaï owner whose nursery is also an AIGN member, said the system allows for a unique “double control” to keep everyone honest.

“All the people involved in the concept must be trustful partners. We are our own police,” he said. “If my colleague is producing Cosmic without a license, I have to say you can’t do it. And if the partners we’re working with are not trustful, the system doesn’t work.”

The new technologies, both in cultivar development and in streamlining and sharing information across stakeholders, make for an exciting time in the tree fruit industry, Brandt said.

“The changes and the acceptance of IP by the industry as a whole, and new abilities through social media, computers, all of those things are coming together to make a unique opportunity and a unique environment for this to really explode,” he said.

Article by Shannon Dininny, Good Fruit Grower


With the first Cosmic Crisp apples reaching grocery stores in two years, the Washington apple industry is working toward a marketing plan for the new state apple.

KENNEWICK, Wash. — Developing a marketing plan and funding for it are among the tasks remaining as the Washington apple industry prepares for the first sales of Cosmic Crisp apples in two years.

Kevin Brandt, vice president of Proprietary Variety Management in Yakima, Wash., was asked about the marketing budget for Cosmic Crisp at the Washington State Tree Fruit Association annual meeting in Kennewick.

“We don’t know at this point. We understand it needs to be a large roll-out. We know that takes money. We’re looking at grants,” Brandt replied.

His father, Lynnell Brandt, president of PVM, which was hired by Washington State University to help manage commercialization of the new state apple, said a marketing advisory committee is working “toward consensus” for a marketing plan and that all options, except probably new grower assessments, are being looked at for funding.

Money is needed for the first few years of the launch but as sales volumes increase companies will have revenues to augment marketing, Lynnell Brandt said.

Five marketing entities that handle 80 percent or more of the state’s apple marketing are working well together on the committee despite being competitors, committee chairman Robert Kershaw, president of Domex Superfresh Growers in Yakima, has said.

With 629,000 Cosmic Crisp trees planted in the spring of 2017, 5.8 million ready for planting in the spring of 2018 and 5.2 million to be planted in 2019, Brandt estimates 200,000, 40-pound boxes of Cosmic Crisp will go to stores from the 2019 crop, 1.9 million in 2020, 5 million in 2021 and 9 million in 2022. Production may reach 15 million boxes in 10 years.

Most of the plantings will replace older strains of Red Delicious, Gala, Fuji, Golden Delicious, Braeburn, Cameo and Jonagold, Brandt said.

PVM will help develop and coordinate the marketing plan with advice from the advisory committee, Brandt said. The first major crop in 2020 is the target date for having a plan in place, he said.

A subcommittee is working on grading standards that may be adjusted after the first few years of juvenile fruit.

Cosmic Crisp was bred from Enterprise and Honeycrisp apples 20 years ago by WSU apple breeder Bruce Barritt at the WSU Tree Fruit Research and Extension Center in Wenatchee. It rates high in flavor, color, storage and resistance to disease and disorders. The industry believes consumers will like its sweet, tangy flavor more than that of Honeycrisp.

Washington leads the nation by far in apple sales at $2.4 billion annually. Such a huge ramp-up of a new variety has never been tried before.

The planting of 12 million trees in three years has been estimated as a collective industry investment of $275 million to $550 million. A 10 million-box crop of Cosmic Crisp could gross $300 million to $500 million annually.

Desmond O’Rourke, a retired WSU agricultural economist and world apple market analyst, said there may be too many other apples of Honeycrisp heritage on the market in five years.

“I don’t think so. Consumer response is extremely good to that type of apple. There is no reason to believe that we are coming close to saturating that aspect at all,” Brandt said.

Costco likes Cosmic Crisp and has a “spot open on the spread sheet for it,” Keith Neal, a Costco buyer, told growers at the meeting.

Chris Willett, quality control and packing manager for T&G Global in Wenatchee, told growers the anticipated, unprecedented ramp-up is “daunting,” that it is “difficult” to launch marketing that quickly and that consumption will only grow so fast.

“The question is will other varieties move away fast enough. Quality has to be there and the right price,” he said.

Brandt said good branding is vital and that 38.5 percent of produce is branded and the percentage is growing because it increases revenues.

“Branding is a name, a term, a design or symbol that differentiates a product. It can be a picture or name recognition. Strong brands drive consumer traffic and deliver a promise,” he said.

Consumers are willing to pay more for a branded product because it guarantees consistent quality, he said. The Nike shoe symbol is an example, he said.

PVM has trademarked the name Cosmic Crisp and is applying for a logo trademark. It likes a logo developed by Blind Renaissance Inc. in East Wenatchee showing the name in a galaxy of stars but has not made a final decision on it.

The logo would be the dominant feature of all packaging and PLU (price look up) stickers with the Washington apple logo as a secondary element, Brandt said.

A database system will track tree sales, licensed growers and packers, fruit sales and royalties to help in marketing, he said.

Article by Dan Wheat, Capital Press

Excellent Storage Capabilities

While most presentations at the Expo centered on Michigan-centric topics, the looming ‘Cosmic Crisp’ crop was a part of Glade Brosi’s presentation. Brosi, of Storage Control Systems in Sparta, MI, said he didn’t want to alarm the crowd, but growers needed to understand there will be around 12 million trees planted by 2019, with an estimated 5 million boxes of apples coming by 2020. ‘Cosmic Crisp,’ as Brosi explained, is known for its excellent storage capabilities, and it’s going to change the way apple growers evaluate varieties for long-term storage. He says Michigan growers will need to adapt. Quickly.

Article by Christina Herrick, Growing Produce


A panel of growers shared their experiences managing crop load during today’s afternoon session at the Washington State Tree Fruit Association annual meeting.

Everything is based on having a bloom target, Washington State University researcher Matt Whiting said in opening the session.

Washington Fruit and Produce determines trunk cross sectional area to determine crop load in years one through six in an orchard, to ensure a young block isn’t overcropped, slowing growth, Andrew Del Rosario said. Mike Robinson of BMR Orchards said he follows a similar path, though more informally, without advanced spreadsheets to track all of the findings. “How do you get a consistent crop? Part of it is getting pruning right and having a plan,” he said.

Brent Huck of Stemilt noted growers must first make sure the tree is balanced, with competition limbs, otherwise the numbers will be skewed.

WSU’s Vince Jones reminded growers about models available under the Decision Aid System, including additional flower phenology data—three cultivars already with five more in progress, such as the new WSU-bred apple variety WA 38, to be sold under the name Cosmic Crisp. Honeybee foraging models are also available, as well as models for sunburn browning, storage scald and various diseases and pests.

Article by Shannon Dininny, Good Fruit Grower

Varieties and Cosmic Crisp: Day 1, Hort Show afternoon wrap

Variety talks highlight afternoon at annual meeting

Specialized varieties, specifically Cosmic Crisp, headlined the discussion during the afternoon session of the Hort show, the Washington State Tree Fruit Association’s annual meeting in Kennewick.

Lynnell Brandt and his son Kevin, both representatives of Proprietary Variety Management, told growers that nurseries will have 5.8 million trees of Cosmic Crisp apples ready for planting in 2018, with 5.2 million to follow in 2019.

Washington State University, which bred Cosmic Crisp, the brand name for the WA 38 cultivar, contracted Proprietary Variety Management of Yakima, Washington, to manage the commercial rollout of the new variety.

Lynnell Brandt, president of PVM, told growers that branded produce is becoming a bigger factor in the market. Currently, 38 percent of produce is branded, a share that’s growing.

Industry leaders expect other apples, perhaps Galas and even Honeycrisps, to make way for branded apples such as Cosmic Crisp, but they urged growers to pick and deliver only first-rate fruit to attract return buyers.

“It’s going to take discipline,” said Chris Willett of T&G Global, the New Zealand company that owns the Enza apple brands Pacific Rose, Jazz and Envy.

Willett and Bruce Turner, a market representative for Oneonta Starr Ranch Growers, both suggested the state set aside a lot of money for marketing to make sure shoppers know about the Cosmic Crisp when it hits store shelves in 2019 and 2020. The first commercial orchards were planted in 2017.

The Hort show continues Tuesday and Wednesday with research news flashes, Spanish sessions, horticultural topics, technology and industry awards.

Article by Ross Courtney, Good Fruit Grower

The Next Big Apple Variety Was Bred for Deliciousness in Washington

Created at Washington State University, the Cosmic Crisp is growing beyond Cougar country.

Washington state is widely known as one of the best places in the world to grow apples, but it isn’t particularly well known for breeding them — a fact that bothered growers like Robert Kershaw and scientists like Bruce Barritt in the 1990s.

“When I got out of college, I was absolutely shocked that our industry was Reds and Goldens and that any new variety seemed to come from some other country,” says Kershaw, whose family started growing pears and apples in Yakima in the 1900s. “All the cool stuff was coming from somewhere else.”

Washington’s most successful apple, the Red Delicious, was developed in Iowa. The Golden Delicious got its start in West Virginia, the Gala in New Zealand and the Granny Smith in Australia. The Fuji was bred in Japan and the hugely popular — and expensive — Honeycrisp was created in Minnesota (and became Minnesota’s official state fruit in 2006).

Growers know it can take 20 to 30 years to breed and select a new variety viable enough for commercialization. And in the 1990s, the state’s reliance on the Red Delicious — notorious for looking appetizing even when it turns mealy from long storage — was leading the industry into a tailspin. It ultimately would cause some growers, packers and other industry players to go out of business.

Horticulturalist Barritt also thought the state’s popular varieties were obsolete and was already lobbying Washington State University (WSU) and the industry to fund an apple breeding program, which eventually began in 1994. Barritt’s quest for better commercial apples has resulted in what growers and industry players believe will replace the aging Red Delicious and the grass-roots consumer favorite, the Honeycrisp. 

The new apple, a variety named WA 38 by researchers and branded the Cosmic Crisp for marketing purposes, is leading WSU into uncharted territory. The university and its Yakima-based commercialization partner, Proprietary Variety Management (PVM), are trying to refine a new industry economic model being used for “premium” apple varieties. The model replaces the old “push” system, in which everyone involved — breeder, nursery operator, grower, packer, marketer and retailer — pushed varieties such as red delicious that were less prone to bruising, could be stored for a year, had a long shelf life, were easy to grow and weren’t susceptible to disease. The new “pull” approach is designed to get the customer involved earlier in the process via consumer research and feedback. Think taste tests and focus groups. Not surprisingly, consumers want varietes that are red, juicy, crunchy, taste good and don’t turn brown quickly. 

“The consumer has the money. We want the money. So, we have to find out what they want in order to get the money. It’s as simple as that,” argues PVM President Lynnell Brandt. Cosmic Crisp, it turns out, meets the criteria set out by both growers and consumers. 

WSU and PVM are launching Cosmic Crisp at a time when more than 20 other varieties with premium aspirations are hitting the market. Even so, grower enthusiasm for Cosmic Crisp is so strong that the apple’s launch will be the biggest ever. If all goes well, it will be the state’s — and WSU’s — first commercially successful home-bred apple.

Bred by WSU’s Barritt, now retired, and his successor, Professor Kate Evans, the Cosmic Crisp is a dark burgundy-red apple with star-like flecks, or lenticels, that helped give the apple its name. It’s a cross between the Enterprise and the Honeycrisp. Earlier this year, 35 growers in Washington — the only ones allowed to grow Cosmic Crisp — planted an unprecedented number of the new trees, about 630,000 in all.

Demand for the new variety was so great that WSU and PVM held a random, computer-generated lottery in 2014 to award the first trees because there weren’t enough for every Washington grower who wanted in on the action. An additional 5.5 million trees have been ordered for 2018 by many of the 445 applicants who failed to win the initial lottery; 5.5 million more trees are expected to be planted in 2019.

At 11.6 million trees in a mere three years, the number of Cosmic Crisp trees planted and ordered exceeds the total number of trees currently in production in Michigan, the country’s third-largest apple-producing state, which boasts 11 million trees.

It also represents the fastest ramp-up of any variety — and it has some people worried. Nearly 12 million trees are 10 times the typical amount planted at this stage of development, and it is occurring in just three years, not the 20 years it took the last consumer favorite, the Honeycrisp, to reach such volume. 

Cosmic Crisp growers are ripping out old, less profitable varieties, often upgrading by planting more intensively with dwarfing rootstock, “V” or upright trellises, and planting 1,200 to 1,800 trees per acre. Typically, there are 110 to 120 very large trees per acre in older Red or Golden Delicious orchards.

Growers are upgrading hundreds of acres at a cost of some $35,000 per acre, more than $60,000 if they are buying new land. But because the Cosmic Crisp is bred for dense planting, fewer than 1,500 acres can accommodate 2 million trees. The cost to Washington growers is estimated at $40 million.

So, why are apple growers willing to make this multimillion-dollar bet?

“A number of things are coming together at the same time to make it very exciting and intriguing,” says PVM’s Brandt, who also runs Brandt’s Fruit Trees in Yakima. “[Cosmic Crisp] was bred here for our conditions and it is a ‘wow’ apple. It really has exceptional eating quality, exceptional storage, exceptional shelf life and it doesn’t have much, if any, oxidation.”

Because it is slow to brown, the Cosmic Crisp doesn’t need to be kept in low-oxygen storage It also is hardier than the Honeycrisp, which can succumb to rot and mildew in the field — it’s not uncommon for half of a Honeycrisp crop to be left in the orchard — and to punctures and bruising in the packing house. 

“It’s the right thing for the right time,” Brandt waxes on about Cosmic Crisp. “The industry is recognizing their flagship Red Delicious is declining in popularity and reputation, and there is need to find a superior flagship. The hope is that this selection can be that apple.”

Brandt and other growers won’t know how consumers will react to the apple until 2019 or, more likely, 2020. Limited amounts of Cosmic Crisp will officially hit a small number of supermarkets in 2019, when Brandt’s computer models expect the young trees to bear their first fruit and to produce about 170,000 40-pound boxes.

Typically, a single grower, or maybe a handful, will bet on a new variety, and it takes 10 years or more to get a million trees planted. That volume can produce enough apples to fulfill regional orders; more trees are then needed to fill national demand. Year-round distribution requires an even larger volume of apples and trees. And that’s what Washington growers are shooting for.

“It’s the first time we’ve seen a variety that has to be an instant hit because there’s so much production going in on the front end,” says Kaari Stannard, owner and president of New York Apple Sales in Glenmont, New York, and secretary of the U.S. Apple Association.

“There’s no gentle curve leading up to it.”

Smaller apple-producing states simply can’t come up with that volume, she says. Washington state has about 165,000 bearing acres of apples and produces 65 to 70 percent of the nation’s supply. That’s more than twice the combined total of bearing acres in New York, the second-largest apple-producing state, and Michigan, according to 2016 USDA figures.

“We’re just waiting to see what kind of standards they set and how they plan to bring it to market,” Stannard says. “It’s going to be a very interesting story.”

Growers are betting the Cosmic Crisp will command a premium price, much like the Honeycrisp, which changed the economics of the commercial apple industry. Bred at the University of Minnesota, the Honeycrisp was the first widely accepted, patented, premium-priced apple. It fetches an average of $3.49 a pound in stores today and still brings to growers $50 to $60 per box. 

. . .

The marketing of Cosmic Crisp falls to an advisory committee headed up by Kershaw, who was drafted after he gave WSU and PVM an earful about the bungled WA 2 launch.

“I thought I offended them so badly that they’d never talk to me again,” Kershaw says. “But two days later, they called me and said, ‘We liked all your ideas. We’re going with them and want you to be chairman of the marketing committee.’

“I thought the Cosmic Crisp would ramp up moderately,” he adds. “I didn’t expect everyone to decide to plant 10 million trees. We’ve gone from a variety you couldn’t launch to one that’s almost launching so fast that it’s scary.”

Kathryn Grandy, who leads marketing for PVM, says the promotional budget for Cosmic Crisp and its official funding source have yet to be determined. No doubt the budget will need to be in the multiple millions. At the height of its national promotion of fresh apples in 2000, the Washington Apple Commission spent $8 million to market Washington-grown apples. Today, the organization only handles international sales.

In an unprecedented display of cooperation, 13 marketing groups in Washington are setting aside their rivalry to work together to market Cosmic Crisp and advise PVM. They have already agreed to leave their own packing-house names out of any advertising and plan to use Washington Apple as secondary branding.

Of course, some are skeptical that individual competitors can work together. The Cosmic Crisp committee members “already have their own varieties and built-in incentives to push their own premium varieties with retailers,” says O’Rourke. “It’s going to be a weakness of the Cosmic Crisp. Stemilt [Growers] has SweeTango, CMI and Ambrosia, and Oppenheimer [Group] has a huge incentive to promote Jazz and Envy. And those are the folks on the Cosmic Crisp marketing committee.”

Kershaw counters: “There are just five marketing teams that do 80 percent or more of the state’s apple marketing, so it’s easy to talk strategy versus 30 years ago, when the Washington Apple Commission was promoting and there were 60 or 70 marketers. We’ve always been competitors, but we’re currently working together on this project, and it’s going pretty well so far.”

The industry is still a few years away from knowing if America will warm to this large, juicy apple with a remarkably firm and crisp texture. But Kershaw, whose family has been growing apples for five generations, sees both economic promise and a measure of bragging rights at the core of Cosmic Crisp’s gestation. 

“If we’re successful and the royalty dollars come back to the industry and the research department,” he muses, “maybe my grandkids will be able to say they get all the best varieties from Washington research and breeding programs.”

Article by M. Sharon Baker, Seattle Business Magazine

Cosmic Crisp, An Apple for Washington Growers

Dan Plath, of Washington Fruit, one of the state’s larger fruit companies, asked Swanson to address questions about the continuing demand for Honeycrisp and organic apples and what the industry can expect in the rollout of the Cosmic Crisp, the new Washington State University variety expected to hit store shelves in 2020.

Swanson said the price for Honeycrisps — he calls them Moneycrisps — may fall if production keeps going up, but a 15 percent price drop in exchange for selling 200 percent more may be worth it.

And while shoppers may not be willing to eat more, the Honeycrisp story proves they are willing to spend more. They keep asking for higher quality and exclusivity.

Among fruits, strawberries have been gaining plate share at the most rapid rate, Swanson said, and berry giant Driscoll’s controls more than 90 percent of the genetics in producing better strawberries. Apple cultivar developers are more scattered, often at land grant colleges, and can’t move as quickly.

However, that only gives apples a better chance to tell a story and market their fruit much like wine. Thus, growers must gamble on new varieties, including Cosmic Crisp, he said.

“Cosmic Crisp is almost a mandatory industry development,” he said.

Cosmic Crisp is the brand name for WA 38, a variety developed by WSU’s breeding program specifically for Washington growers — suited for the climate and storage infrastructure of the nation’s top apple producing state. The industry has invested nearly $500 million in ramping up production and marketing.

Article by Ross Courtney, Good Fruit Grower

Cosmic Crisp To Be The New "IT" Apple

Which will make for healthier apples -- old favorites, and new kinds, like the highly anticipated one being developed in Washington State. Grower Scott McDougall is betting the orchard that the Cosmic Crisp will be the new "It" apple when it rolls out in 2019.

"There's so much excitement over it that, literally, there will be 12 million to 13 million trees planted within the next three to four years," he said. 

With its sparkling, rosy cheeks, the Cosmic Crisp is pomological royalty, descended from the beloved Honey Crisp, and the result of more than 20 years of breeding at Washington State University's Tree Fruit Research Center, where scientists test for firmness, juiciness, and taste.

Article by CBS News

'Washington Grower' features Cosmic Crisp on TV

An episode of TV’s "Washington Grown" series featuring Washington apples is scheduled to air this weekend.

The Washington Apple Commission, with the help of production company North By Northwest, created segments for the show, according to a news release.

"Washington Grown" showcases agricultural products from the state and shows “behind the scenes” footage of growing and production, the release said, as well as visits to local restaurants. The show is in its fifth season.

The episode includes a visit to Legacy Orchard and an explanation of the pollination process, according to a news release.

It will also feature a talk with Cosmic Crisp apple variety breeder Bruce Barritt and a history lesson with a visit to the Wenatchee Valley Museum and Cultural Center.

The show ends with a visit to the Wenatchee Apple Blossom Festival, with an interview with the Apple Blossom queen.

The episode airs 5 p.m. Pacific Saturday on KIMA, 2:30 p.m. Sunday on KOMO4 and 7 p.m. Sunday streaming live from "Washington Grown’s" Facebook page.

On Oct. 23, the video will be available on YouTube.

Article by Jessica MacCallum, The Packer

Washington apple harvest half-way finished

Autumn has finally arrived in Eastern Washington, bringing with it the cool nights that create the spectacular apples that Washington is known for. Dave Gleason, Chief Horticulturist, boasts about Washington’s weather, with 300 days of sunshine, an arid climate, and less than seven inches of annual rain in the Central Washington.

Cosmic Crisp replaces Gala

As the seasons change, Superfresh Growers® transitions older orchard blocks to new varieties. Superfresh Growers is currently tearing out an older Gala orchard, and replacing it with a high density Cosmic Crisp orchard. “We know the science of growing the best quality fruit, now we are moving to efficiency with high density orchards,” explains Gleason. This process includes turning over the soil and adding compost, enhancing soil conditions. The new high-density orchard will be designed with a trellis system with technology in mind: both platforms, which are currently used, and robotic systems of the (not so distant) future. 

360 million apples picked per day

Parker Sherrell, Pre-Production Manager, and newest member to the Superfresh farm team, joins Gleason to discuss how massive the Washington State apple harvest is. On a peak harvest day in Washington State there are roughly 30,000 pickers, each picking an average of six 850 pound apple bins. Sherrell shares that this equates to 360 million apples, which is enough apples to create a continuous line from Seattle to Shanghai, back to Seattle, and back to Shanghai. In other words, Washington State harvests about 17,000 miles of apples a day. 

“We are about 50 percent done with apple harvest in Washington. It takes an incredible amount of hard work to get these apples off. We are so grateful to have the people we do have helping us. There is a lot of work that remains, and everyone is in positive spirits,” said Sherrell. 

Cooler spring weather manifested smaller than normal apples. Apples are peaking three to four sizes smaller than last year, making this an excellent year to promote bagged fruit. Superfresh Growers has a full line of organic and conventional pouch bags ready to support retailers this season, as well as mesh, poly, and tote bag options. 

Gala harvest has concluded

Superfresh Growers is half-way finished with harvest. Galas have concluded, and the Superfresh team is moving on to Golden Delicious, Red Delicious, Fuji, Granny Smith, Pink Lady® and Autumn Glory® apples. Autumn Glory harvest will double in volume this year, providing a crop that will continue to build its national presence.

Article by Pamela Riemenschneider, Produce Retailer

Growers get latest Cosmic Crisp horticultural tips

Stefano Mussachi, WSU tree fruit physiologist, shows growers a Cosmic Crisp apple tree in spindle tree style at the WSU Sunrise Research Orchard near Rock Island, Wash., in spring of 2016. Growers are keen on learning horticultural aspects of what the industry hopes will be a great new variety. (Photo by Dan Wheat,  Capital Press ).

Stefano Mussachi, WSU tree fruit physiologist, shows growers a Cosmic Crisp apple tree in spindle tree style at the WSU Sunrise Research Orchard near Rock Island, Wash., in spring of 2016. Growers are keen on learning horticultural aspects of what the industry hopes will be a great new variety. (Photo by Dan Wheat, Capital Press).

Washington State University tree fruit researchers shared their latest perspectives on how to grow the new Cosmic Crisp apple variety with growers at a recent field day south of Wenatchee.

ROCK ISLAND, Wash. — Mechanical pruning works well on Cosmic Crisp apple trees by the fourth year and cutting the tips of one-year old limbs controls growth better than limb bending.

Those were main points growers learned at a Washington State University field day at Sunrise Research Orchard south of Rock Island, Sept. 27.

Cosmic Crisp is the new WSU-bred apple tree the industry is starting to plant in a big way with plans for the first apples to hit grocery stores in the fall of 2019 and quickly ramp up thereafter.

Promoters say cosmic Crisp is a great eating apple with great flavor and good crispness and firmness that consumers will love more than Honeycrisp, one of its parents. It stores well without storage disorders such as water core, internal browning and superficial scald that hampers other varieties.

Perhaps it’s only negative is vigorous growth causing too much spacing between fruit, called blind wood, resulting in fruit on outer edges rather than closer to tree trunks where desired.

Stefano Musacchi, WSU tree fruit physiologist, “now believes that’s better controlled by cutting the tips of one-year-old limbs and cutting tips in subsequent years rather than by bending limbs down,” said Karen Lewis, WSU Extension tree fruit specialist. Musacchi calls it click pruning. Bending limbs down actually creates more blind wood, according to a tip sheet the scientists wrote for growers.

Apple trees produce the plant growth regulator auxin in their stems and shoot tips inhibiting bud formation. Cutting limb tips or girdling or notching every foot of a trunk on two-year-old trees interrupts auxin flow allowing more buds to form where desired.

The tip sheet gave equal credence to spindle and biaxial (two trunks off a one) tree structure for good fruit coloring and automation and mechanization of pruning and harvest while European V is more problematic for mechanized pruning and harvest.

“At the end of the day, Cosmic Crisp responds well whether vertical or angle (V),” Lewis said. “Growers need to put the math to it (what’s profitable) and their ability. They’ll do what they know.”

Musacchi is now experimenting with a fourth tree structure, what he calls top grafting which is grafting Cosmic Crisp onto stumps of other varieties above their rootstocks to develop three trunks, she said.

Lewis has focused a lot on mechanical pruning, also called hedging. Mechanical pruning in June eliminates blind wood by producing buds closer to stems and produces higher quality fruit, she said.

“We’ve also noticed that in the first couple of years when hedging the tree responds vigorously (more growth), but in the fourth year it settles down and gives you the tight narrow canopy you’re looking for,” she said. But it can result in smaller fruit which is something to consider, she said.

Article by Dan Wheat, Capital Press


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Since 1972, Blind Renaissance has an extensive history of creating the strong visual identity and cohesive media presence demanded by the sophistication of marketing environments. We design engaging, client-specific promotional materials by combining an educated artistic sensibility, knowledge of advertising trends in multiple industries and the ability to appropriately utilize new design, web and printing technology.

New apple brand developed at WSU to be available in 2019

PULLMAN, Wash. – Move over Granny Smith and Golden Delicious, there is a new apple in town.

The Cosmic Crisp apple is expected to be available for consumers by 2019.

This new brand of apple is a cross between Enterprise and Honeycrisp created by Washington State University’s Tree fruit breeding program.

According to WSU, the fruit has a rich red-purple color over a green-yellow background and is speckled with little spots. WSU tree fruit experts said the apples will flavor profile will provide ample sweetness and tartness.

WSU made 300,000 trees available to growers this year. The growers were chosen through a drawing, according to WSU. Other growers will be able to buy trees from Washington State fruit tree nurseries for delivery in 2018 and 2019.

Article by Krem 2 News

Red delicious on the decline

WENATCHEE, Wash. — Red delicious will soon lose its status as the volume leader in the Washington apple industry.

The variety will comprise 25% of the 2017-18 crop, down about 5% from recent years, according to an estimate by the Washington State Tree Fruit Association, and numerous grower-shippers said they continue to move away from the classic apple.

Gala, estimated to account for 23% of the new crop, is on track to surpass red delicious this season or next.

“The popularity of reds has declined because we’re growing all these new varieties and they’re better-tasting,” said Randy Steensma, president of Honey Bear Fruit Co. “They don’t look as good as a red ... but these other apples have better eating characteristics.”

Alternatively, companies have been planting proprietary varieties or improved versions of varieties such as gala, fuji and Honeycrisp.

Many are also investing in growing Cosmic Crisp, an apple developed by the Washington State University breeding program.

More than 600,000 trees were planted this year, and about 5.5 million more will go in the ground next year.

“A number of our growers have been looking for a variety that will come into their harvest portfolio and take the same time slot as red delicious, which they’re trying to phase out a little, and this apple picks at about the same time as reds,” said Kate Evans, associate professor with the Washington State University Tree Fruit Research & Extension Center.

“My impression has been that a number of growers have sort of jumped on it really because it fits that harvest window for them,” Evans said.

Bill Knight, domestic sales manager for Northern Fruit Co., said the company is growing fewer reds even though it ships much of its fruit to markets where the variety is still desirable.

“That’s kept the red thing alive for us longer than maybe some other people,” Knight said. “We export a lot to China and Asia ... and those people fortunately still like to eat reds, so we’re still maybe a little heavier there than some people, but we’re slowly slimming down.”

Meeting consumer demand for better varieties has prompted the shift away from reds, but a parallel motivator has been the profit available.

“Where the grower’s not getting very much in terms of dollar per box, it becomes a very fine line as to whether the grower’s actually making any money from growing that variety anymore,” Evans said. “That’s a huge impact in terms of the grower decision.

“If there’s still a market for it, then they’ll grow it, if they can get a decent return,” Evans said. “It costs the grower considerably to change varieties, so they’re not going to make those decisions lightly.”

Article by Ashley Nickle, The Packer

All Eyes on Washington

New apple varieties are expected to offer exceptional flavor and heightened consumer appeal.

Every year consumers eagerly await the arrival of a new crop of Washington apples. The latest developments in apple varieties are given a kick-start on promotions in the early fall when Washington state begins harvesting. Indeed, it seems the future trends for new varieties to out west.

"Consumers are initially attracted to their bright, bold coloring and unique names," says Chuck Sinks, president of sales and marketing for Sage Fruit Company in Yakima, WA. "But what keeps them coming back in their appreciation for a sweet, juicy, and crunchy apple."

In fact, what also keeps apple lovers coming back is a combination of great fruit, abundant variety, and savvy marketing and merchandising. Maintaining that formula remains key to continued strong sales.


The large number and superior quality of Washington varieties are sure to keep sales brisk.

"Our packers are developing proprietary varieties (PVs) at break-neck speeds," says Todd Fryhover, president of the Washington Apple Commission in in Wenatchee, WA. "But for the industry, Cosmic Crisp is the next big thing for all Washington apple growers' Honeycrisp continues expansion as well."

Article by Howard Riell, Produce Business


Blind Renaissance

Since 1972, Blind Renaissance has an extensive history of creating the strong visual identity and cohesive media presence demanded by the sophistication of marketing environments. We design engaging, client-specific promotional materials by combining an educated artistic sensibility, knowledge of advertising trends in multiple industries and the ability to appropriately utilize new design, web and printing technology.

What to look forward to at Asia Fruit Logistica

Tomorrow sees the start of Asia Fruit Logistica, running 6-8 September in Hong Kong. It will take place at the AsiaWorld-Expo, where sales of exhibition space are up by 25 per cent on last year’s total. This year for the first time the exhibition will be held over two different halls.

There has been a big increase in the number of Chinese exhibitors this time around: according to the organisers by as much as 90 per cent compared with last year. 

Beijing-based fresh produce e-commerce company, MissFresh, is one of the new Chinese exhibitors at this year’s show. MissFresh has set up a cold chain logistics system to deliver fresh food to consumers’ doors within two hours as speed of delivery and high quality are paramount

“We’ll be showcasing our pre-warehouse model at Asia Fruit Logistica,” explains MissFresh head of marketing Zhang Yao. 

Australia will be launching the new Taste Australia campaign in Hong Kong, hailed as the biggest ever trade push in Australian horticulture’s history, with an ambitious plan to significantly grow exports by 2025, complementing an investment of more than $10.5M into trade activities over the next year. That will kick off a six-month tour of trade show events in Dubai, Beijing, Shanghai and Tokyo.

Tasmania will be promoting its vegetables as well as fruit for the first time. "The vegetable growers are coming to promote Tasmanian vegetables which are every bit as good as our Tasmanian fruit, but we have just not promoted them in past," explains Phil Pyke, Business Development Manager at Fruit Growers Tasmania. "We already export to many different markets: for example, lettuce goes to China, carrots and onions are predominately exported across Asia. These are the main markets, but we are looking at where niche markets could come into play as well."

As always there will a number of companies present from New Zealand to promote the country's top quality fruit. Te Mata will be there with some new apples varieties. "We have the Dazzle, Aztec and Cosmic Crisp," explains Murray Tait from the company. 

South Africa will have strong representation at the trade fair as they look to open the Chinese market for more products.

After success in 2016 Premium European Kiwi will be back again to promote European kiwifruit in the Chinese, Canadian and United Arab Emirates markets 

Four Greek kiwifruit-producing organisations are behind the campaign: Agricultural Cooperative of Chrisochori (Nespar), Agricultural Association Nestos, Alkyon and Goustera.

A total of 27 companies from the main Ukrainian regions producing fruit and berries will participate in the exhibition. About 40 varieties of apples, cherries, strawberries, raspberries, currants and blueberries, as well as dried and frozen berries, are available from the Ukraine.

Article by Nichola Watson,


Blind Renaissance

Since 1972, Blind Renaissance has an extensive history of creating the strong visual identity and cohesive media presence demanded by the sophistication of marketing environments. We design engaging, client-specific promotional materials by combining an educated artistic sensibility, knowledge of advertising trends in multiple industries and the ability to appropriately utilize new design, web and printing technology.