What to look forward to at Asia Fruit Logistica

Tomorrow sees the start of Asia Fruit Logistica, running 6-8 September in Hong Kong. It will take place at the AsiaWorld-Expo, where sales of exhibition space are up by 25 per cent on last year’s total. This year for the first time the exhibition will be held over two different halls.

There has been a big increase in the number of Chinese exhibitors this time around: according to the organisers by as much as 90 per cent compared with last year. 

Beijing-based fresh produce e-commerce company, MissFresh, is one of the new Chinese exhibitors at this year’s show. MissFresh has set up a cold chain logistics system to deliver fresh food to consumers’ doors within two hours as speed of delivery and high quality are paramount

“We’ll be showcasing our pre-warehouse model at Asia Fruit Logistica,” explains MissFresh head of marketing Zhang Yao. 

Australia will be launching the new Taste Australia campaign in Hong Kong, hailed as the biggest ever trade push in Australian horticulture’s history, with an ambitious plan to significantly grow exports by 2025, complementing an investment of more than $10.5M into trade activities over the next year. That will kick off a six-month tour of trade show events in Dubai, Beijing, Shanghai and Tokyo.

Tasmania will be promoting its vegetables as well as fruit for the first time. "The vegetable growers are coming to promote Tasmanian vegetables which are every bit as good as our Tasmanian fruit, but we have just not promoted them in past," explains Phil Pyke, Business Development Manager at Fruit Growers Tasmania. "We already export to many different markets: for example, lettuce goes to China, carrots and onions are predominately exported across Asia. These are the main markets, but we are looking at where niche markets could come into play as well."

As always there will a number of companies present from New Zealand to promote the country's top quality fruit. Te Mata will be there with some new apples varieties. "We have the Dazzle, Aztec and Cosmic Crisp," explains Murray Tait from the company. 

South Africa will have strong representation at the trade fair as they look to open the Chinese market for more products.

After success in 2016 Premium European Kiwi will be back again to promote European kiwifruit in the Chinese, Canadian and United Arab Emirates markets 

Four Greek kiwifruit-producing organisations are behind the campaign: Agricultural Cooperative of Chrisochori (Nespar), Agricultural Association Nestos, Alkyon and Goustera.

A total of 27 companies from the main Ukrainian regions producing fruit and berries will participate in the exhibition. About 40 varieties of apples, cherries, strawberries, raspberries, currants and blueberries, as well as dried and frozen berries, are available from the Ukraine.

Article by Nichola Watson, FreshPlaza.com


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