Cosmic Crisp, part of varietal diversification

Bob Larson: Washington Apple Commission president Todd Fryhover says this year’s crop looks to be outstanding…

Todd Fryhover: The weather’s been absolutely perfect on the 2018 crop. You know, we had very little damage through the Winter. Our frost season didn’t really exist, so to speak. There was you know a hail storm here and there, which is actually kind of normal for our industry. So, we’re looking at a good quality crop for 2018.

BL: He says it should at least be a little better than last year…

TF:  I think the sizing will be improved over last year just because we did have smaller sizing. So, we’re very optimistic on the fruit quality, but also the varietal diversification as well.

BL: And that term ‘varietal diversification’ reminds many apple lovers of the much-anticipated Cosmic Crisp…

TF:  From the information that I have, which comes from Proprietary Variety Management, it looks like 2019 is the first year that we have any real commercial volume. We’re looking at 200,000 equivalent cartons available in 2019, but I’m there will be a very limited availability in 2018.

BL: But, Fryhover says if you get a chance to buy Cosmic Crisp, grab some because they’re delicious and store terrifically.

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Post-Cosmic Question: What’s next?

With launch of WA 38 underway, WSU’s apple breeding program hopes to build on successes.

 Kate Evans, Washington State University’s pome fruit breeder, is surrounded by her “phase 0” seedlings growing in the WSU Tree Fruit Research & Extension Center in Wenatchee, Washington, greenhouses on Monday, April 23, 2018. Evans says even though the breeding program has been around for 24 years, it’s very young compared to other programs around the globe. With Cosmic Crisp a few years away from consumers, she admits there’s mounting pressure to build off its success. However, Evans says the small team makes do using repurposed, antiquated facilities and inadequate staff workspaces that hamper the program’s potential. For instance, this greenhouse and headhouse, once a USDA facility built over 60 years ago, has forced the staff to content with an ever growing list of non-research associated issues, from parts failures, rat invasions and potentially hazardous facility flaws. (Photo by TJ Mullinax,  Good Fruit Grower )

Kate Evans, Washington State University’s pome fruit breeder, is surrounded by her “phase 0” seedlings growing in the WSU Tree Fruit Research & Extension Center in Wenatchee, Washington, greenhouses on Monday, April 23, 2018. Evans says even though the breeding program has been around for 24 years, it’s very young compared to other programs around the globe. With Cosmic Crisp a few years away from consumers, she admits there’s mounting pressure to build off its success. However, Evans says the small team makes do using repurposed, antiquated facilities and inadequate staff workspaces that hamper the program’s potential. For instance, this greenhouse and headhouse, once a USDA facility built over 60 years ago, has forced the staff to content with an ever growing list of non-research associated issues, from parts failures, rat invasions and potentially hazardous facility flaws. (Photo by TJ Mullinax, Good Fruit Grower)

The well-hyped Cosmic Crisp is in the ground and on its way. So, what’s next?

The Washington State University apple breeding program, which released the variety, now stands at a crossroads. Breeder Kate Evans has more potential new varieties in the pipeline. Her greenhouse needs renovations. She wants help in her research orchard.

Meanwhile, though WA 38, to be marketed as Cosmic Crisp, is still a few years from store shelves, the university faces decisions about how to allocate royalties projected to reach millions.

The 24-year-old breeding program is young compared to its competitors around the world. Those of Cornell University and the University of Minnesota date back to the late 1800s. However, the apple industry expects Evans and her team to build off Cosmic’s success.

“Like any breeding program, I’m a firm believer that it should evolve,” Evans told growers in January at the Washington Tree Fruit Research Commission apple research review in Pasco. “The breeding program at WSU, any breeding program, evolves.”

She and the industry have some suggestions.

Facilities

 For WSU breeding program staff, following in Cosmic Crisp’s success comes with potential pitfalls every day. Staff must navigate through narrow, rotting doorways, step over and around broken and cut concrete floors covered with makeshift steel plating and at worst scrap wood, just to successfully grow future apple varieties. (Photo by TJ Mullinax,  Good Fruit Grower )

For WSU breeding program staff, following in Cosmic Crisp’s success comes with potential pitfalls every day. Staff must navigate through narrow, rotting doorways, step over and around broken and cut concrete floors covered with makeshift steel plating and at worst scrap wood, just to successfully grow future apple varieties. (Photo by TJ Mullinax, Good Fruit Grower)

Evans seeks more labor to help maintain the Columbia View research orchard north of Wenatchee and more accurate DNA tests to help her genetically screen for a wider array of traits. But facilities’ improvement needs, also near the top of her wish list, may be the most obvious.

Evans and her staff at the Tree Fruit Research and Extension Center in Wenatchee share a greenhouse and storage with other programs.

The 60-year-old structure with missing floorboards and a stone for a door prop lets in mice and rats attracted to her tender seedlings.

A laminated handwritten sign implores visitors to keep out beans, grains and seeds. Her staff built rat-proof cages out of mesh screens that bolt onto raised wooden frames directly over the plants. So far, that seems to be working, Evans said.

Meanwhile, equipment failures, rust and overcrowding also get in the way of her team’s work, she said.

Upgrades are needed elsewhere at the Wenatchee research center, which has not seen additions since the 1970s. Laboratory space is at a premium. “I got a list of 51 items,” quipped one audience member at the research review.

Growers and researchers are lobbying for a master facilities plan for the research centers in Wenatchee and Prosser, both of which have programs involving tree fruit. The university is working toward one, but it won’t happen all at once, said Scot Hulbert, associate dean of research for WSU College of Agricultural, Human and Natural Resource Sciences, or CAHNRS.

Turnover and adding new hires at WSU take time. In May, Hulbert replaced Jim Moyer, who retired, while the agriculture college’s new dean, André-Denis Girard Wright, was scheduled to start June 1.

 Dilapidated makeshift greenhouse benches, screws for holding down protective rat caging, irrigation parts storage… just one example of how the WSU Tree Fruit Research & Extension Center facility staff is making do with antiquated facilities and equipment. (Photo by TJ Mulinax,  Good Fruit Growe r)

Dilapidated makeshift greenhouse benches, screws for holding down protective rat caging, irrigation parts storage… just one example of how the WSU Tree Fruit Research & Extension Center facility staff is making do with antiquated facilities and equipment. (Photo by TJ Mulinax, Good Fruit Grower)

The university is in the process of hiring a postharvest physiologist and soil specialist for horticultural programs. Those faculty members will have needs for facilities and equipment just to start their jobs. “That’s got to happen now or very soon,” he said.

Like many universities, WSU has a backlog of deferred maintenance. The university has been assessing those needs across the entire campus since last year, said Kimi Lucas, CAHNRS director of operations.

This summer, the two fruit research centers will begin the creation of a long-term plan when an outside design team holds workshops with faculty and staff. Then comes finding a way to pay for the work, through a combination of university funds, grants, endowments, etc., she said.

Part of a recent $32 million endowment from the tree fruit industry, the largest in WSU history, is slated for facilities and research orchard improvements. However, the endowment won’t shoulder the whole burden, Lucas said.

“It would definitely not be only the endowment,” she said.

Changes in the past 10 years

The breeding program was created in 1994. Evans arrived in 2008, after Cosmic Crisp and yet-to-be released selections L and M were first crossed.

Since then, the apple industry has seen numerous changes. Managed varieties, usually in the form of clubs, are on the rise. Honeycrisp has set new expectations among consumers. Technology for DNA marker detection has improved.

Behind it all, Cosmic Crisp has created a new model for releasing apples that skirts the club method but also manages the variety.

Washington growers get exclusive North American rights to propagate and sell Cosmic for the first 10 years while the university contracted with Yakima, Washington-based Proprietary Variety Management, or PVM, to launch the apple commercially.

However, that doesn’t mean other varieties will follow the same path, Moyer said. The university has a cultivar licensing committee to help determine the rollout for each product.

He does not believe the university is required by law to put commercialization of a variety out to public bid, though that’s how PVM was hired for WA 38. “It depends on what the ask is,” Moyer said. If it’s just a matter of issuing a license, probably not, he said; if more services are required, then it might.

PVM also has been contracted to manage WA 2, the apple breeding program’s first apple released in 2009 and trade named Sunrise Magic.

PVM has made no overtures on any further releases, said Moyer and Lynnell Brandt, company president.

 Evans points out cultivars in various stages of development at the Columbia View research orchard near Wenatchee. The row of trees to her right are kept as “mother” trees for new crosses, while the buds to her left are younger trees starting Phase 1. “Every year we plant trees, but every year we take out trees, as well,” she said. (Photo by TJ Mulinax,  Good Fruit Grower )

Evans points out cultivars in various stages of development at the Columbia View research orchard near Wenatchee. The row of trees to her right are kept as “mother” trees for new crosses, while the buds to her left are younger trees starting Phase 1. “Every year we plant trees, but every year we take out trees, as well,” she said. (Photo by TJ Mulinax, Good Fruit Grower)

Royalties

Though Cosmic Crisp is still a couple of years away from store shelves, stakeholders are already discussing how to spend the money it will make.

PVM projects 9 million 40-pound boxes on store shelves in 2022. Even if they sell for only $20 per box — an extremely low estimate — that would generate $180 million in sales. Washington State University charges 4.25 percent in royalties, meaning $7.65 million for one year. That doesn’t include royalties growers pay for each tree they purchase.

As spelled out in the faculty manual, half of those royalties will go to the breeders, the university’s Office of Commercialization and the university’s Agricultural Research Center. The second half must be set aside for the “enhancement of vegetatively propagated variety programs in consultation with the breeders.” Fruit trees are propagated vegetatively or by grafting; grains such as wheat and barely are propagated by seed.

The university is forming a committee of packers, growers and other industry stakeholders to devise a blueprint for how that second portion of the royalties are distributed. University officials hope to convene the group this summer, Hulbert and Moyer said. One idea is to create an endowment, designed to fund the program’s work regardless of what happens to prices and the market. “You never know how long this wave is going to last.”

That’s how the University of Minnesota handles royalties from its varieties, Honeycrisp, for which its patent has run out, SweeTango, Frost Bite and others. Rave will join the list soon.

The endowment of the Minnesota breeding program now stands at $1.6 million, said Jim Luby, director of fruit breeding programs, which is designed to help sustain the program in lean years. “You just don’t get hits that often,” Luby said. “It’s wonderful to have something like a Honeycrisp or a Cosmic Crisp, but those won’t come around every five years.”

The Minnesota program has released 24 new varieties to the world in its time. The state was once known for Haralson, a popular regional cultivar released in 1922 and the most widely grown apple in Minnesota until Honeycrisp was released in 1991.

Cornell, with 66 apple varieties under its belt, does not set aside royalties into an endowment, said breeder Susan Brown, creator of SnapDragon and RubyFrost, though she thinks that’s a good idea for WSU’s Cosmic Crisp royalties.

Minnesota’s breeding efforts are funded only through general taxes. At Cornell and WSU, the industry contributes directly through grower research assessments. The Washington Tree Fruit Research Commission recently approved another year of WSU apple scion development, led by Evans, to the tune of $268,000. Evans also receives grants from other organizations.

Besides the grants, the Research Commission partners directly with the breeding program to manage grower evaluations and directly carries out some supporting research. All told, over the past 10 years, the commission has funded $3.1 million worth of activities related to the breeding program.

The growers would like to change their funding role in the future, said Mike Willett, manager of the Research Commission. They don’t plan to withdraw their support, but they think royalties should fund the basic program, from crossing through fruit evaluation, while the commission’s grants go to new ideas and experiments.

“The use of royalty funds to support the core activities of the breeding program would free grower resources to allow greater emphasis on funding novel and emerging research directions in the apple breeding program,” he said.

Some growers on the commission contacted by Good Fruit Grower deferred comments to Willett.

Moyer and Evans are glad to hear growers are willing to continue funding at some level. They believe that industry investment will keep growers and packers “at the table,” as Evans described it, involved in the decision making and creativity.

“One of the strengths of this program is that it’s so interactive with the industry,” Evans said.

Article by Ross Courtney, Good Fruit Grower

Plans Within Plants

Managing sheer number of samples, volume of data is focus for breeding program.

 Kate Evans shows one of the program’s new seedlings and a page from the cross breeding “cull” sheets she and her staff use when moving plant material through the Washington State University pome fruit breeding system in Wenatchee, Washington, on Monday, April 23, 2018. (Photo by TJ Mullinax,  Good Fruit Grower )

Kate Evans shows one of the program’s new seedlings and a page from the cross breeding “cull” sheets she and her staff use when moving plant material through the Washington State University pome fruit breeding system in Wenatchee, Washington, on Monday, April 23, 2018. (Photo by TJ Mullinax, Good Fruit Grower)

Breeding fruit poses a monumental logistical challenge.

The plant material, traits and data points of 600 crosses and 300,000 seeds must be counted, labeled, indexed and not only stored accurately, but in a way that’s easy to find.

“One of the biggest challenges in a breeding program is just keeping track of your material,” said Kate Evans, the Washington State University apple breeder who oversees the program that released the much-hyped Cosmic Crisp.

Just take a look at her greenhouse. Tiny green seedlings stretch on tables the length of a basketball court, and that’s just from one year. More grow elsewhere at the university’s research stations and commercial trial blocks throughout the state, either making their way through a breeding journey that lasts 20 years, or waiting on standby to be used as parents.

 The hunt for new varieties continues, as research technician Bonnie Schonberg uses a pencil eraser to apply pollen to the stamens of an unnamed variety at the university’s Sunrise research orchard near Wenatchee. Schonberg previously stripped and emasculated the blooms to isolate the cross pollination. (Photo by Ross Courtney,  Good Fruit Grower )

The hunt for new varieties continues, as research technician Bonnie Schonberg uses a pencil eraser to apply pollen to the stamens of an unnamed variety at the university’s Sunrise research orchard near Wenatchee. Schonberg previously stripped and emasculated the blooms to isolate the cross pollination. (Photo by Ross Courtney, Good Fruit Grower)

The breeding process all starts with the spring cross, gathering flowers in Ziploc bags from “father” trees, collecting their pollen and applying it with the eraser of a pencil to the stigma of “mother” trees — over and over again, row by row, tree by tree.

The seeds sprout in tiny pots made of irrigation pipe segments and spend the first year in the greenhouse slotted in racks of 96 because that’s how many the university’s DNA laboratory analyzes at a time. A staff member’s friend constructed them of plastic mesh especially for the breeding program.

Evans compresses the reams of data into a simple map with green or red for each rack — green for keep, red for cull. The culls are either thrown away or donated as bug food for an entomology project. Their DNA simply did not have the genetic markers of the traits the breeding program seeks.

In spite of technology, it’s all a rough guess. Evans cannot know for sure if she discards an absolute gem, the apple that would redefine apples.

“There’s never really a wow moment,” Evans said. It’s just a huge process of elimination, she said, though she prefers the term “selection.”

The seedlings that make the cut are nurtured at Willow Drive Nursery in nearby Ephrata, then grafted onto Malling 9 rootstocks in an orchard, usually Columbia View, a plot overlooking the Columbia River about 15 miles north of Wenatchee to mature for about three or four years.

Only then do they enter phase one selection based on their growth habits and fruit production. That lasts for about another three or four years. The favorable samples advance to phase two, replicated to 15 trees at three trial sites. Over the winter, Evans predicted 10 new selections would be planted for phase two this year.

Phase three gets serious, with grower evaluations, taste surveys, focus groups and storage tests. The grower-funded Washington Tree Fruit Research Commission, which funds some of the breeding program’s work, has partnered with the university to manage those phase three trials.

The whole process takes as long as 20 years. 

 (Graphic by Ross Courtney and Jared Johnson,  Good Fruit Grower . Illustrations provided by WSU)

(Graphic by Ross Courtney and Jared Johnson, Good Fruit Grower. Illustrations provided by WSU)

Meanwhile, Evans keeps many of those crosses passed over in earlier phases, using them as parents for new crosses, meaning her program will continually grow. Her goal is to keep the 20-year pipeline full, so new varieties are always on the way. She does not believe any single apple, even a good one, will prop up Washington’s apple industry by itself.

So far, the university has two cultivars, known as L and M, in phase three. They are crosses of Cripps Pink and Honeycrisp, planted in commercial trials in Quincy. Evans and her team still use variety numbers internally but began publicly identifying their samples with letters to protect patent and trademark odds down the road. They predate Evans, who started in 2008.

Both varieties are tart, crisp and juicy and typically generate excitement when the university passes the apples out with survey forms at trade shows and conferences. Still, their future is far from certain. “There’s no guarantee that either of them will make it,” Evans said. But if she has her way, there will be more new apples right behind them.

Article by Ross Courtney, Good Fruit Grower

Cosmic Crisp Claimed as the Most Promising "Celebrity Apple"

Exciting research from Pace International's record-breaking Postharvest Academy

CC-Web-Pace_International-Logo.jpg

Pace International, a leader in sustainable postharvest solutions, recently hosted its half-day Postharvest Academy in Cle Elum, WA, at the Suncadia Lodge. Every spring, Pace's academy explores game-changing ideas and presents some of the latest research being conducted in the postharvest segment for the apple, pear and cherry industries, with this year’s event including two quality-related pre-harvest presentations.

"We bring in the experts whose cutting-edge research addresses our customers' most pressing packinghouse challenges, with a focus on maintaining fruit quality, freshness and safety," said Rodrigo Cifuentes, vice president of marketing and business development for Pace International.

Pace International’s lineup of speakers this year included seven industry experts presenting on a wide range of topics from market expectations, presented by Desmond O’Rourke of Belrose Inc. to managing fruit disorders with decay control, covered by James Mattheis of the U.S. Department of Agriculture and Richard Kim of Pace International. Food safety management was also presented, with a focus on efficacy of water sanitizers and Peroxyacetic acid in apple packing processes, presented by Meijun Zhu of WSU, and a proactive defense strategy by Trevor Suslow of University of California-Davis, who are both researchers on the food-safety project, “Assessment of Apple Packing for Listeria Risk” funded by the Center for Produce Safety, which the WTFRC is a partner in research with. A few academy highlights included the following:

  • Cosmic Crisp was claimed recently to be the most promising “celebrity apple” of the future by The New York Times and Seattle Business magazine. According to Ines Hanrahan, project manager for the Washington Tree Fruit Commission, the Cosmic Crisp is a new apple variety bred by WSU. During Hanrahan's presentation, she reviewed the current status of the development of a starch scale for growers, to help determine the perfect harvest time for the Cosmic Crisp, which has slow starch degradation, a narrow fruit maturity profile on the tree, and a long harvest window. This scale, along with other fruit quality parameters, will help to ensure high-quality fruit being picked every time, and it allows packers to make corrections during harvest. She also shared the latest harvest and storage practices for the Cosmic Crisp apple variety.
  • The new application process for ecoFOG (fungicide thermofogging technology) and FYSIUM (1-MCP technology) reduces application times and provides significant benefits to packers, including better apple quality management. David Felicetti Sr. R&D and regulatory affairs manager of Pace International, presented very promising results demonstrating FYSIUM exposure times less than the current 24-hour recommendation can be just as effective. Felicetti also discussed applying ecoFOG before FYSIUM. "Traditionally, FYSIUM is applied first followed then by the ecoFOG application. However, by inverting the applications, all actives can be applied in a shorter window,” Felicetti said. The benefits of reducing application times are significant for packers and include reduced pathogen incubation time due to the earlier application of fungicides, reduced CO2 build-up in the rooms, and increased flexibility to meet packer's individual needs. These trials are still ongoing.
  • Valent shows results of new ReTain organic formulation to help manage organic apple harvests. Kevin Forney, product development manager for Valent USA LLC, spoke on the evaluation of ReTain as a maturity management tool on new apple varieties and field evaluations of a new organic formulation of AVG. With the maturity management tool, ReTain treatments resulted in highly significant reductions in fruit drop across all varieties tested, with no observable effects on the development or intensity of skin color. "ReTain, and the new organic formulation have consistently demonstrated equal performance around all varieties tested," Forney said.

Pace International’s eighth annual Postharvest Academy attracted a record-breaking attendance of over 150 industry leaders and professionals from various countries around the world, including the U.S., Canada, Chile and France.

"Our next scheduled Postharvest Academy will be in October 2018 in Chile. We hosted our first Postharvest Academy in Chile last year and had over 100 attendees. We plan to continue hosting Pace’s Academy into markets where we have a presence. Our goal is to share the latest trends, practical research and sustainable postharvest technologies with all of our customers," said Cifuentes.

Article by The Produce News

A sturdier, crisper, and yummier apple

Bruce Barritt wanted to create a new apple variety. This is how he tasted his way to the Cosmic Crisp.

Back in 1988, Red Delicious made up 70 to 80 percent of the domestic apple market. Over the years, farmers sold a lot of them because they looked great. But they had a mealy texture, and people want an apple that’s firm, crisp, and juicy. I started lobbying for one. By 1994, threatened by varieties from Japan and New Zealand, the U.S. industry and Washington State University agreed that we had to grow our own.

First, we cross-pollinated existing apples: Collect pollen from one flower, put it on the tip of a pencil eraser, and rub it into another. We crossed dozens of crisp, flavorful varieties such as Gala, Fuji, and Pink Lady. But the best offspring came out of Honeycrisp and Enterprise parents. We grew the crossbred seeds into 5-foot trees, grafted those onto rootstocks (to make them start producing quickly), and planted them in evaluation orchards. A few years later, they fruited—and we began tasting.

You can’t eat thousands of apples a day. So I would walk down long rows of hundreds and thousands of trees, and when I found an ­attractive fruit, I’d bite, chew, spit it out. Most were terrible, but when I found one with good texture and flavor, I’d pick 10 or 20 of them. Then I put them in cold storage to see how they would hold up after a few months. After that, three or four researchers sat down and tasted every apple. We checked acidity and sugar levels, which can break down over time, and tested firmness and crispness using instruments that measure pressure and cell breakdown.

When we found exactly what we wanted, we planted clones and tested them all over again. Eventually, we ended up with the Cosmic Crisp. It can spend nine to 12 months in storage, and stay crisp, firm, juicy, sweet, and tart.

Article by Popular Science

Big Impacts

Here are a few ways Wenatchee’s WSU and USDA researchers have changed the tree-fruit industry:

Cosmic Crisp

Cosmic Crisp, a cross between a Honeycrisp and Enterprise, was bred by a team at the Washington State University Tree Fruit Research and Extension Center in Wenatchee.

The breeding happened in 1997, followed by research to test how best to grow it and then name it. Its research name was WA-38. WSUassociate professor Kate Evans, who hails from England, has been working on the project since 2008, taking over for Bruce Barritt.

The apples, according to researchers, are easy to grow and store and are expected to rival Honeycrisp in terms to price point and demand. Honeycrisp apples sell for $50 to $70 a box. Others sell for about $30 a box.

The first 700,000 trees were sold to growers by lottery for planting in 2017. About 5 million are expected to be planted in 2018 and another 5 million in 2019, making it the largest roll-out of a new variety. About 200,000 40-pound boxes are expected to make it to market in 2019, jumping to 1.9 million 2020 and 9 million in 2022.

WSU gets royalties on trees sold for planting and on boxes of apples sold.

Evans is now working on a dwarfing pear rootstock, that would allow them to be grown on smaller trees, increasing density and allowing more efficient management.

Decision Aid System

The Decision Aid System is an online platform available to growers that mixes the latest research-based information with weather forecasts and their own spray history to help growers make decisions about pest and crop management.

The project is led by Vincent Jones, a WSU entomology professor.

“You know what you’ve sprayed, based on forecast you can predict what the control should be,” Jim McFerson said. “And you know what the impact is on the natural pested enemy. … It’s live, online and constantly updates.”

Shade netting

In addition to protecting against hail, photo-selective anti-hail nets also protect against plant stress and sunburn. That’s good news for Honeycrisp apples that have a tendency to get burned. The research on the effectiveness of the nets is part of a three-year research project, with trials done at McDougall and Sons orchards.

Integrated pest management

Keeping male codling moths distracted with pheromone-laced tags has become an established practice in pear and apple orchards.

“It’s a biological control to reduce the number of successful matings,” McFerson said. “If you combine that with other techniques, you chip away at the overall population in the orchard. The more orchardists that use it, the less a chance of an outbreak.”

It’s just one of the non-spray methods of pest control tested and perfected by WSU researchers in Wenatchee. It was first tested about 25 years ago. Research continues on how to refine the traps.

Another technique include spraying a virus that infects the moths.

“Over the past couple of decades, pest management practices have changed completely,” he said. “There’s not not one chemical that does everything. We’re not relying on that. There’s no magic bullet.”

Researchers also are gearing up for invasive pests they know are coming, like the spotted wing drosophila, a fruit fly imported from Asia.

“It’s exploded in a lot of the country. It really likes ripe fruit, like cherries or raspberries. So we have a new problem we didn’t have 10 years ago. When something like that pops up, we go into SWATteam mode,” he said, led by WSU Entomologist Elizabeth Beers.

Another invader Beers is developing strategies to control is the brown marmorated stink bug. 

Article by Nevonne McDaniels, Wenatchee Business World

Washington's new apple could be an industry game-changer

 Cosmic Crisp apples. Photo by Karen Ducey for  Crosscut.

Cosmic Crisp apples. Photo by Karen Ducey for Crosscut.

Bye bye Red Delicious, there's a new apple in town: the Cosmic Crisp.

Bruce Barritt, Ph.D., is running around the apple orchard with his camera snapping pictures. He resembles a kind of horticultural Pete Carroll, coach of the Seattle Seahawks. He’s energetic, articulate and has a bounce for a guy in his 70s.

It is spring planting season and what’s taking place here in the hills east of Wenatchee is the elaborate choreography of putting in a new orchard. Multiple tractors are going back and forth opening rows of soil while workers drop small, twig-like trees into the furrows. Other workers follow behind covering the rootstock and trimming each tree as it’s planted. Hundreds of trees are planted in minutes. Watering systems and trellises follow.

It’s not uncommon to have a camera when an important birth is taking place, and make no mistake, this planting season is part of an elaborate gestation of a new apple variety that is designed to change the industry and consumer tastes. Barritt, emeritus professor of apple breeding at Washington State University, is the proud papa.

He has been working on this new apple for more than 20 years — since the mid-1990s — and now his dream is literally coming to fruition. “My kids don’t like me to say this but these are like my kids,” he says gesturing at the trees.

The patented name of the new apple is WA 38, but you will know it as the Cosmic Crisp. It is part of a huge bet the Washington apple industry is making to create a new variety that will supplant many of the old familiars, like the iconic Red Delicious. The Northwest, led by Washington, provides about two-thirds of America’s fresh apples and also nearly 75 percent of all U.S. apples, including those used for juice. The state’s apples also sell around the world. With funding from state growers and led by Barritt, WSU researchers have invented a new variety that, they believe, will change the face of the industry and win enthusiasm among the public with a combination of taste, texture and usability.

Just over 600,000 Cosmic Crips trees were in the ground in 2017, with some 7 million more being planted this year in 2018, and another 6 million next — a pace faster than expected. The new apple will be available to consumers in the fall of 2019 — it takes about two years for a new tree to bear fruit.

Barritt says growers will invest some $500 million planting the Cosmic Crisp over the next few years. Kathryn Grandy, director of marketing and operations for Proprietary Variety Management (PVM), a Yakima company tasked with introducing the apple to consumers, tells me it’s “the largest launch of a produce item” ever in the U.S.

According to PVM, Cosmic Crisp will begin to replace Galas, Fujis, Cameos, Braeburns and other varieties, including the Red and Golden Delicious.

Casey Corr, who just retired as managing editor of the industry publication Good Fruit Grower, says the apple has to be an instant success when it hits the supermarket. “It’s gotta be like the new iPhone,” Corr says.

 Bruce Barrit examines nursery trees in the McDougall & Sons Inc. orchards in Wenatchee, WA.

Bruce Barrit examines nursery trees in the McDougall & Sons Inc. orchards in Wenatchee, WA.

The comparison seems apt. The Cosmic Crisp will reshape the apple market. It has been designed to be consumer, as well as grower friendly. It is a cross between two apple varieties, the popular Honeycrisp and the Enterprise. Its name derives from focus group folks who found that the little pores — lenticels — on the skin of the apple looked like “a starry sky” in the cosmos. It’s a good looking apple, important in markets but also important to those of us for whom the apple is a symbol. The apple is our state’s official fruit after all.

 Rows of Cosmic Crisp nursery trees in the foreground dot the landscape in the McDougall & Sons Inc. orchards in Wenatchee, WA.

Rows of Cosmic Crisp nursery trees in the foreground dot the landscape in the McDougall & Sons Inc. orchards in Wenatchee, WA.

The Cosmic Crisp is big, mostly red and very juicy. Barritt says from the beginning the breeding program was designed with the consumer in mind. The apple market has changed over the years. Once staple varieties like Red and Golden Delicious were problematic — short shelve lives, bland flavors — and they’ve lost some popularity (sales peaked in 1994). Those varieties still sell and in some overseas markets like Japan, where tastes run to the familiar, the Red Delicious still is regarded as the ideal of what an apple should be, mostly due to its iconic shape and deep red color. Personally, though, I have never liked it. Other varieties have more flavor, better texture and are easier to grow. For those reasons some believe the Delicious is “obsolete.”

 Scientist Kate Evans takes a bite of a Cosmic Crisp.

Scientist Kate Evans takes a bite of a Cosmic Crisp.

U.S. consumers like to be able to choose from more varieties these days. Many consumers, especially millennials, are willing to pay a premium for taste. That’s been the secret of Honeycrisp’s success — a good looking and tasting apple that commands a higher price. Part of the reasons for that cost: They are hard to grow and bruise easily.

The Cosmic Crisp has a number of advantages. It is slow to turn brown when cut. I had half of one in the car for six hours and it hadn’t even started to turn brown when I got it home. It keeps longer after harvest. Picked in September, the Cosmic Crisp in cold storage can last a year, extending its lifespan and reducing waste. It’s a 365-day-a-year apple designed to thrive in Eastern Washington’s apple friendly soils and climate, unlike varieties brought from overseas or the East Coast.

Barritt says that while benefits for growers are important, it’s taste that will make or break the variety. To that end, I visited WSU’s Tree Fruit Research and Extension Center in Wenatchee where I had a chance to discuss the Cosmic Crisp with Barritt and his successor overseeing research, Kate Evans, Ph.D.

We went down into a basement lab where vials filled with fluid from various Cosmic Crisps was being tested for acidity, which “provides the character of the apple,” says Barritt. It plays a key role in how any apple tastes, and learning to get the proper balance under differing growing conditions is important. Evans continues to conduct research on test trees in order to compile a grower’s manual for how to produce the optimum Cosmic Crisps.

The researchers take a batch of Cosmic Crisp apples out of the box. Barritt and Evans give some instruction on how to taste an apple. “Taste,” it turns out, is not just on the tongue. How does an apple sound when you bite into it? Does it crunch? Does the bite snap off in your mouth? What’s the texture like — smooth or mealy? Is the skin too thick? Is it juicy or dry? Taste involves all the sense before you even get to sweet or sour, the blend of flavors that make up an apple.

The WA 38 designation means it was the WSU team’s 38th attempt to get a new variety. Coming up with the perfect apple takes time. I was fully prepared to be disappointed — the industry hype and catering to mass tastes made me a little suspicious. While it’s not a GMO apple like the Arctic, you’re still talking about something created by scientists and commercial growers who are planting cloned trees.

But the Cosmic Crisp ticked every box: good looking, with a nice crunch and powerful snap, a beautiful sweet-tart balance, tons of juice trickling down the chin. I wasn’t overwhelmed by, say, hints of blueberry or a floral nose — the kinds of complexities wine tasters go on about. But it was one of the best apples I’ve ever eaten. In fact, my sample was the essence of apple.

People will continue to have their brand loyalties — I have talked to colleagues who’ve tasted the Cosmic Crisp and swear they will not give up their Fujis or Granny Smiths, but they are in the minority. WSU’s Evans is a tad nervous. The apple represents “a lot of trees, a lot of fruit for a new apple variety.” Growers are a little concerned with flooding the market as so many new Crisp orchards come on line. Will there be a glut? Will consumers embrace the new breed?

 Alex Goke, a research assistant, polishes some Cosmic Crisp apples at the WSU Tree Fruit Research and Extension Center in Wenatchee, WA.

Alex Goke, a research assistant, polishes some Cosmic Crisp apples at the WSU Tree Fruit Research and Extension Center in Wenatchee, WA.

The Washington apple industry has come together on marketing and backing the Cosmic Crisp. From a competitive business standpoint, they’ll have a 10-year head start on other growers. WSU owns the intellectual property rights to WA 38 and Washington growers and taxpayers funded much of the research. State growers will have a 10-year exclusive to license and grow the apples in North America. WSU will seek patents in other countries, in the expectation that the variety will eventually spread. In other words, this apple is a unique, proprietary brand. If it catches on, it will be a boon for its home state.

The launch is not without a hitch, however. WSU and one of its partners, Phytelligence, a company founded by another WSU researcher that has a system for speeding up crop production, are involved in court battle over the rights to propagate Cosmic Crisps. The dispute is currently in federal court. Phytelligence says it wants to speed up the propagation process; WSU maintains the company violated its contract with the university and its intellectual property rights. The dispute doesn’t seem to be holding up the apple’s debut, however.

Barritt, who could not comment on the suit, is still feeling that new parent glow, and says he has little fear about the debut. He believes they have covered their research bases. The growers know what they’re doing and have deep experience adapting to market and growing conditions. The commercial apple business in Washington dates back to the 1880s; the first orchard was planted by the Hudson Bay Company in the 1820s, and one of those trees still lives and produces fruit — a fitting symbol of the industry’s durability.

Looking out over a vast orchard of his “children,” the professor says he feels the pride of any inventor about to see his creation go to market. “My employer,” he says, “was the people of the state of Washington.” He believes his invention will be rewarding for the people of the state. “I’m not anxious,” Barritt says.

Standing in the Wenatchee orchard he’s excited. Looking at the newly planted hills covered with thousands of Cosmic Crisp trees he says, “I see nothing on the horizon that will prevent its success.”

My taste buds agree.

 A sign welcomes visitors to Wenatchee, WA.

A sign welcomes visitors to Wenatchee, WA.

Article by Knute Berger, & Video by Eric Keto, KCTS9 & Crosscut

Working as a state for Cosmic Crisp

The anticipation for the Cosmic Crisp apple is building, with the first commercial harvest scheduled for 2019. According to Frank Davis, VP of Sales at Washington Fruit & Produce in Yakima, the apple has brought the state together, with partners and competitors alike working together in growing and promoting the apple. Cosmic Crisp has been recognized as a Washington state apple by growers, and as such, they are proud to collaborate in getting this apple onto the market and making it successful. 

"We are all very excited for the first harvest of Cosmic Crisp in the Fall of 2019," Davis exclaimed. "It has been a great experience working with other orchards, even competitors, together as a state. Initially, there was a lottery system to assign the first orchards to grow them, but now everyone can grow them, if they can find the trees. The industry is in great shape and it's a wonderful time to be part of it."

Article by Dennis, M. Rettke, Fresh Plaza

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Blind Renaissance

Since 1972, Blind Renaissance has an extensive history of creating the strong visual identity and cohesive media presence demanded by the sophistication of marketing environments. We design engaging, client-specific promotional materials by combining an educated artistic sensibility, knowledge of advertising trends in multiple industries and the ability to appropriately utilize new design, web and printing technology.

Cosmic Crisp Exceeds Expectations, Part Two

With today’s Fruit Grower Report, I’m Bob Larson. Anticipation for the launch of the Cosmic Crisp apple has led to a 6.8 million acres of 2018 plantings, a million over expectations.
Kathryn Grandy with Proprietary Variety Management says it’s not TOO surprising.

GRANDY: “The Cosmic Crisp is an exceptional apple. It’s beautiful, it’s flavorful, it stores well, and so far, it’s grower friendly.”

BOB: And, Grandy says the plantings won’t stop this year.

GRANDY: “We have a large number of trees going in next year and then we expect it to drop off and even out to maybe one or two million a year.”

BOB: Grandy says consumers should get their first taste of Cosmic Crisp next year.

GRANDY: “We’re looking at fall of 2019 right now and the industry, we’re meeting on a regular basis and making those decisions and establishing some quality standards and how to finalize our plans to bring it to market.”

BOB: She says it’s great time for the industry.

GRANDY: “We’re all excited and I know our growers are working hard to get them planted as quickly as possible and they’re very enthusiastic and so are we. The amount of consumers writing in to social media and websites is fantastic so I know consumers out there are looking forward to the launch.”

BOB: A team is working on the marketing plan which will be unlike most as it will be pushing the Cosmic Crisp brand and not just sales. An estimate of nearly 200,000, 40-pound boxes of Cosmic Crisp will hit the stores in the fall of 2019, with incremental increases in the following years.

Podcast by Bob Larson, Ag Info

Cosmic Crisp Exceeds Expectations, Part One

With today’s Fruit Grower Report, I’m Bob Larson. Uncharted Territory. That’s just one of the words used to describe the acreage of Cosmic Crisp apples after it was anticipated to reach 5.8 million acres in 2018...

Proprietary Variety Management’s Kathryn Grandy says demand has exceeded expectations.

GRANDY: “We’re looking at shipping somewhere around 6.7 to 6.8 million. We’re completing our shipments right now and plantings going very well this Spring. And, the excess of trees were snatched up by the apple industry in Washington. And, everybody seems to remain quite enthusiastic about Cosmic Crisp.”

BOB: Grandy says never before…

GRANDY: “This is really a first. As we all know, the apple industry in Washington is the largest in the country and our industry has really collaborated together to launch this new apple variety.”

BOB: Asked if it’s growers planting new acres or growers replacing other varieties, Grandy says...

GRANDY: “You know, I’m asked that question often and I think it’s really a combination of both. I think there’s new ground being planted definitely, and there’s quite a bit of grafting over or pulling and replanting new varieties.”

BOB: She says unfortunately, the trend is moving away from certain varieties like Red and Golden Delicious, but there are other varieties that have been lagging in the market that are also in danger of losing acreage.

BOB: Tune in tomorrow to hear what’s next for the Cosmic Crisp and when we should see them in grocery stores.

Podcast by Bob Larson, Ag Info

Ag Weather Impacts - Apple Pollination

Dennis: The bees were a buzzin this past week as nearly perfect pollination weather was at hand. Yesterday, I talked with Mike Bush, long time WSU extension specialist in Yakima about the apple crop.

Mike: Based on the weather forecasts and the weather we’ve had in the past week, there has been a lot of bee activity and anything that is in bloom at this time is going to be well set.

Dennis: After the fruit is set, growers will be monitoring for pests and disease potential:

Mike: Those growers that are in the post bloom stage have probably already put out their mating disruption ties and within a week or two the growers will start putting out their sprays for coddling moth.

Dennis: Over the past 20 years, Mike has seen apple varieties evolve. HoneyCrisp has risen to be the one of the most popular at the fruit stands followed by Fuji and Gala, but there is a new variety that WSU has on limited release:

Mike: Cosmic Crisp, it does have Honey Crisp in its lineage, does have the good unique flavor that Honey Crisp does, except sweeter, it stores well, does not brown quite as fast.

Dennis: So be looking for Cosmic Crisp in the next few years. My Thanks to WSU’s Mike Bush.

Article by Dennis Hull, Ag Info

Cosmic Crisp Plantings Beat Estimate

About 1 million more Cosmic Crisp apple trees are being planted this spring than were estimated in December. Some growers worry about oversupply.

More Cosmic Crisp apple trees are being planted this spring in Washington state than expected, heightening concerns about possible overproduction.

At the Washington State Tree Fruit Association meeting last December, Lynnell Brandt, president of Proprietary Variety Management, estimated Cosmic Crisp plantings at 5.8 million trees for the spring of 2018. The company was hired by Washington State University to help manage commercialization of the new state apple.

Now with the 2018 planting season three-fourths done, Brandt said this season’s tally will end at 6.7 million to 6.8 million Cosmic Crisp trees planted. And that accounts for losses reported by some nurseries from trees that died when their bud grafting onto rootstock failed, he said.

Willow Drive Nursery, near Ephrata, experienced about 37 percent mortality on its 2018 Cosmic Crisp and other nurseries were probably close to that, said Jim Adams, co-owner of Willow Drive.

“We don’t know what caused it. We’re trying to figure it out. Roots grew fine but didn’t transfer to the variety. Buds died,” Adams said.

Willow Drive grew 1 million Cosmic Crisp trees for 2018 but will grow 150,000 in 2019 because growers previously ordered fewer Cosmic Crisp and more of proprietary varieties for 2019, he said.

Other nurseries will make up for Willow Drive’s decline, and the best guess remains that 5.2 million more Cosmic Crisp will be planted in 2019, Brandt said.

A total of 629,000 trees were planted in 2017, the first year of commercial planting, he said.

Brandt said he expects plantings to drop to 2 million trees per year in 2020 and beyond.

He estimated just under 200,000, 40-pound boxes of Cosmic Crisp will go to grocery stores from the 2019 crop, 2 million for 2020, 6.2 million for 2021, 11.3 million for 2022, 15 million in 2023, 18 million in 2024, 20 million in 2025 and 22 million in 2026.

In comparison, Red Delicious peaked at 61.4 million boxes in 1994 and remains No. 1 at about 34 million. It’s taken Gala more than 20 years to reach 33 million and Honeycrisp 10 years to reach 12 million.

The fast ramp up of Cosmic Crisp makes a lot of growers nervous, Adams said.

“I hear from a lot of growers across the state. There’s a lot of nervousness, reservations about the sheer volume,” he said.

Brandt said oversupply will be countered by Cosmic Crisp being a better apple, replacing older strains of Red Delicious, Gala, Fuji, Golden Delicious, Braeburn, Cameo and Jonagold.

“I’m not sure everyone has a grasp on this,” Brandt said. “It will be a launch different than any other. Immediate critical mass. It opens a whole lot of avenues because of that notoriety and brand recognition and promises to the consumer that will be utilized like never before.”

The industry will work together using social media to directly reach consumers at limited costs, he said.

“Because it’s a brand it must have a marketing approach, not just a sales approach. The brand will become of paramount importance,” Brandt said.

An industry marketing committee, including five Crisp marketing entities that handle 80 percent or more of the state’s apple marketing, is making progress toward a marketing plan and has “a lot more work to be done over the next couple of years,” Brandt said.

Article by Dan Wheat, Capital Press

EVANS FRUIT TO GROW COSMIC CRISP

Evans Fruit Co. of Cowiche, WA, long known for its Red Delicious apples, has launched a vigorous expansion of varietals, including those favored by export markets.

“Every year we evaluate our current acreage, taking into consideration tree health, acreage yield, overall pack-out trend, current product mix and various other factors to determine whether to replant a particular orchard,” Wolter explained.

“This year we’re planting three varieties and planning about the same for the next few years. We’re primarily converting some of our older Red Delicious, Gala and other underperforming blocks with newer strains of Cripps Pink, Gala, Honeycrisp and Washington State University’s proprietary Cosmic Crisp.”

As new wood goes in, she said, “The challenge permanent crop growers battle is how much of the existing acreage can we afford to have out of production for up to four years. Apple trees won’t be harvested until the third or fourth leaf, returning nothing back to the grower yet requiring all the input costs of producing acreage.”

Some trees are producing new varieties now, and Wolter said, “We have many of the high-colored strains already, and the volume is steadily increasing. Our Cosmic Crisp will be available in about four years. During the first three years we focus on tree health and development. If we allow trees to produce too soon, there’s the potential to stunt the growth of the tree. Evans Fruit cultivates every tree with the intention to ship that fruit anywhere in the world and quality begins with a healthy orchard.”

And the excitement surrounding the new varieties is evident, with several factors going into the choices.

“We typically choose strains that are higher colored which may not color early or afford earlier-to-market options,” she said. “We focus on growing a more uniformly, full-colored apple which benefits both farmers and retailers/consumers.”

The upshot is that retailers receive a more uniform display.

Article by Kathleen Thomas Gaspar, The Produce News

COSMIC CRISP POTENTIAL

 Jeff Samples, an agronomy consultant with Bleyhl Farm Service, scouts for damage and signs of disease and pests on the branches of Cosmic Crisp apple trees at a trellis training orchards at the Washington State University Irrigated Agricultur Research Extension Center in Prosser, Wash. on Wednesday, May 18, 2016. Washington State University and a Seattle-based company are in litigation about an agreement between the two. Photo by Shawn Gust,  Yakima Hearald-Republic.

Jeff Samples, an agronomy consultant with Bleyhl Farm Service, scouts for damage and signs of disease and pests on the branches of Cosmic Crisp apple trees at a trellis training orchards at the Washington State University Irrigated Agricultur Research Extension Center in Prosser, Wash. on Wednesday, May 18, 2016. Washington State University and a Seattle-based company are in litigation about an agreement between the two. Photo by Shawn Gust, Yakima Hearald-Republic.

It’s an apple that could upset the cart. Or at least disrupt it a bit.

Washington growers are so excited about the Cosmic Crisp’s potential, they already planted a half-million trees and plan to add another 5 million this year.

Consumers will have to wait until fall of 2019 before these new apples hit the marketplace. But behind the scenes, there’s a courtroom battle brewing between one of the state’s major universities and a Seattle agricultural technology company over who has the right to sell the trees.

But whatever happens, it’s not dampening growers’ enthusiasm for what  they see as a game-changing variety of apple.

“I’m excited to see how it will disrupt the apple market,” said Mark Hanrahan, a Buena grower who has planted the trees.

The apple

The story begins in 1998 when Washington State University professor Bruce Barritt crossed the Honey Crisp and Enterprise to create the Cosmic Crisp, named in part for the lenticels on its bright red skin and its crunchy texture.

But its qualities are more than skin deep.

“It has great flavor, very juicy,” said Phil Weiler, WSU vice president for marketing and communication. “From a retailer’s perspective, it has a great shelf life. It can be stored for a year or more” without losing flavor or texture.

Further, Cosmic Crisps don’t quickly turn brown quickly after being cut.

The apples could be worth a fortune. Many consumers, long weary of Washington’s once standard Red Delicious, have shown they are willing to pay more for new and better fruits. At one Yakima Valley store, Honey Crisp apples are sold for three times as much as Red Delicious. Growers are expected to produce 175,000 boxes of Cosmic Crisps in 2019, with projected crop yields of 13.5 million boxes in 2023, Brandt said.

Hanrahan said Cosmic Crisp represents a coordinated effort between the fruit industry and the university in developing and marketing a new variety.

The apple’s development was financed in part by a group of Washington apple growers, who in return will have exclusive right to produce Cosmic Crisps for at least 10 years in North America starting in 2019, Weiler said.

Among those preparing to plant this year is Scott McIlrath, a Naches area grower who hopes to plant trees this week.

“It has a lot of potential,” McIlrath said, noting its long shelf life.

Article by Donald W. Meyer, Yakima Herald

Planting Cosmic Crisp Apple Trees

Washington orchard update

cc-planting_cosmic_crisp_trees.jpg

The Superfresh Growers farm team is celebrating spring. "Honey bees have finished pollinating our apricot orchards and moved on to early-district cherry orchards." Snow continues to fall in the mountains, which helps store water that will be used to irrigate orchards in the summer months.

2018 is a big planting year for Cosmic Crisp apple, as Superfresh Growers continues to prep for the 2020 consumer introduction of this delicious apple. Years of planning goes into designing modern orchard systems, which take advantage of the latest technology and machinery for optimizing the efficiency and safety of orchard work. “The amount of detail is incredible,” describes Dave Gleason, Chief Horticulturist. “From checking how many inches and acres are in an orchard block, to accounting for surrounding roads and barriers.” The farm team also plans the most efficient systems for tractor and truck movement within the orchards.

Baby trees are dug in the fall, and put to sleep through the winter months in a cold, moist climate. In the summer months, the farm team awakens them by bringing them into a warm environment. The real magic happens once the trees are planted in warm, damp soil. Trees that look like dead sticks quickly come to life and start to bloom.

Following the planting, poles and wires are installed to support the baby trees. Irrigation lines are installed afterwards to ensure proper application of water and nutrients. The trees in our video will mostly likely be harvested on their third leaf, in 2021.

For more information on Superfresh Growers growing practices and see past Orchard Updates, visit superfreshgrowers.com

Article by Fresh Plaza

Supermarkets excited about new, bright red Cosmic Crisp (TM) apple

In the fall of 2019, American supermarkets will have a new apple on their shelves, and the new variety will be available for export markets a year after that. The Cosmic Crisp (TM) is an extension of the existing supply, Rebecca Lyons of Washington Apple Commission explains. Colour, flavour, shelf life; these are factors making the apple distinctive, she explains.  

The variety, originally named WA38, was developed by the tree fruit improvement programme of Washington State University..  “The parents of Cosmic Crisp™ are Honeycrisp and Enterprise, which give the large, juicy apple a firm and crisp texture, with the flavor an appetizing mix of sweet-tart.  It also has the characteristic of being naturally slow to brown when cut."

In recent years, many new varieties have been introduced. Why is the Cosmic Crisp (TM) distinctive? She admits that consumers are flooded by the amount of choice between the many available apple varieties. “Most of these new varieties are protected club varieties, which have a limited production by a limited number of growers, and sales are handled by one sales office,” she explains. “Cosmic Crisp(TM)  is a branded apple, but, unlike the proprietary varieties, it is available to any grower in the state of Washington, USA.. That means the variety will also be available from most, if not all, sales organisations in the state.”

Year-round availability

During the development of the variety, various testing orchards were planted. The first commercial orchards were planted in 2017, when 626,000 trees were planted. For this year, 5.2 million Cosmic Crisp trees were ordered, and for 2019, 4.1 million orders have been received. The first commercial harvest is expected in the autumn of 2019. “Volume will be limited in its first year, but we expect to market 5.1 million cartons (40lbs/18kg) by 2021.” It’s expected export will also pick up in 2020, due to the available volume combined with interest shown in the apple by international retailers.

September and October are the harvest months for this apple. Another positive characteristic is the apple’s good shelf life, according to Rebecca. The apples can be kept in storage for one year without losing their flavour or texture. “With this good storage characteristic, imports  ’won’t be needed. Besides, the global planting of Cosmic Crisp will be limited for the first ten years, and growers in Washington State will have the largest commercial volume available world-wide.”

Red eye-catcher

The apple is also being praised by retail. ”There  is a lot of excitement among US retailers for Cosmic Crisp ™”, Rebecca says. “It’s bright red in color, and very eye-catching on display.  It will make a nice change from the many bi-colored varieties currently on offer.”

Right now, people are working hard on the marketing strategy for the apple. Washington State University has appointed Proprietary Variety Management (PVM) to commercialize the apple. In cooperation with an industry advisory committee, packaging, labels and promotion material is now being developed. Rebecca doesn’t rule out a Euro-packaging in addition to the standard box (40 lbs per box). “Because it’s a brand, it’s important individual packers and exporters use a consistent design. It has to be clear to consumers that it’s a Cosmic Crisp (TM).”

Article by Rudolf Mulderj, Fresh Fruit Plaza

An Other Worldy Apple

BL: Welcome back to “Fruit Bites” brought to you by Valent U.S.A. Joining me again is Valent’s Allison Walston and this week, we’re talking popular apple varieties. So, Allison, what new varieties are gaining traction or might be on the horizon?

AW: Have you heard about the Cosmic Crisp apple?

BL: Well yes I have, but please, tell us more!

AW: Washington State University started developing the Cosmic Crisp apple back in 1998! It is a cross between an Enterprise and a Honeycrisp. The Cosmic Crisp website says “The 'Cosmic'… name was developed because of the “striking” lenticels on the apple surface… [that] look like starbursts ... 'Crisp' … links to its parent, 'Honeycrisp'.” It’s expected that nearly 5 million trees will be planted in 2018 ALONE putting estimates at 11 million trees in 3 years in Washington. The consumer expectation for taste is supposed to be “other worldly”. Such excitement for an apple! Large, juicy, exceptional flavor and slowness to brown after cutting. The apples should be available for purchase in 2019.

Interview by Bob Larson, Ag Info Radio News Network

Cosmic Crisp, a proprietary variety available to Washington State growers

When the U.S. apple industry gained access for all varieties to the Chinese market in 2015 the impact was immediate. Shipments to mainland China leaped from a mere US$3.6 million in 2014 to US$23.2 million the following year.

Since then exports have lagged off somewhat down to US$17.7 million in 2017, but this is still almost five times what it was before the new protocol – a time when only Red Delicious or Golden Delicious could be shipped to the East Asian country.

In volume terms, last year apples were the third-highest U.S. fruit commodity exported to mainland China, behind cherries and citrus and ahead of table grapes. 

“While it’s small in comparison to Red Delicious, Galas and Granny Smiths, we’re seeing interest in some of these high-value proprietary varieties going through the e-commerce platform, which really provides tremendous incentive for our industry as currently that’s where our growth pattern is.”

While there are almost too many of these cultivars to mention coming out of the Pacific Northwest, Fryhover says most of the ones with sufficient volume behind them are being tested in the Chinese market.

“The quantity going into these markets is very small. We’re just touching our toes into China into exports of these proprietary varieties because they are focused on the U.S. domestic market. No question,” he says.

However, with aggressive plantings underway the development of export markets will be crucial to the success of these apples. Fryhover believes this will be the case particularly for Cosmic Crisp, a cross between Honeycrisp and Enterprise apples.

“Cosmic Crisp is proprietary in the context that every grower in the state of Washington has access to these trees, It’s not one packer, one grower, it’s everyone,” he says.

Todd Fryhover of the Washington Apple Commission says export market development will be essential as plantings of new premium varieties such as Cosmic Crisp come on-line.

“The growers of New York or Pennsylvania or in most cases overseas, they don’t have access to this variety. 

“So what we see in the next 10 years is a huge increase in plantings and availability of Cosmic Crisp and it will need to go export almost immediately because volume will come on so quickly.”

Article by Fresh Fruit Portal

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Blind Renaissance

Since 1972, Blind Renaissance has an extensive history of creating the strong visual identity and cohesive media presence demanded by the sophistication of marketing environments. We design engaging, client-specific promotional materials by combining an educated artistic sensibility, knowledge of advertising trends in multiple industries and the ability to appropriately utilize new design, web and printing technology.

COSMIC CRISP, A PROPRIETARY VARIETY AVAILABLE TO WASHINGTON STATE GROWERS

When the U.S. apple industry gained access for all varieties to the Chinese market in 2015 the impact was immediate. Shipments to mainland China leaped from a mere US$3.6 million in 2014 to US$23.2 million the following year.

Since then exports have lagged off somewhat down to US$17.7 million in 2017, but this is still almost five times what it was before the new protocol – a time when only Red Delicious or Golden Delicious could be shipped to the East Asian country.

In volume terms, last year apples were the third-highest U.S. fruit commodity exported to mainland China, behind cherries and citrus and ahead of table grapes. 

“While it’s small in comparison to Red Delicious, Galas and Granny Smiths, we’re seeing interest in some of these high-value proprietary varieties going through the e-commerce platform, which really provides tremendous incentive for our industry as currently that’s where our growth pattern is.”

While there are almost too many of these cultivars to mention coming out of the Pacific Northwest, Fryhover says most of the ones with sufficient volume behind them are being tested in the Chinese market.

“The quantity going into these markets is very small. We’re just touching our toes into China into exports of these proprietary varieties because they are focused on the U.S. domestic market. No question,” he says.

 Todd Fryhover of the Washington Apple Commission says export market development will be essential as plantings of new premium varieties such as Cosmic Crisp come on-line.

Todd Fryhover of the Washington Apple Commission says export market development will be essential as plantings of new premium varieties such as Cosmic Crisp come on-line.

However, with aggressive plantings underway the development of export markets will be crucial to the success of these apples. Fryhover believes this will be the case particularly for Cosmic Crisp, a cross between Honeycrisp and Enterprise apples.

“Cosmic Crisp is proprietary in the context that every grower in the state of Washington has access to these trees, It’s not one packer, one grower, it’s everyone,” he says.

Todd Fryhover of the Washington Apple Commission says export market development will be essential as plantings of new premium varieties such as Cosmic Crisp come on-line.

“The growers of New York or Pennsylvania or in most cases overseas, they don’t have access to this variety. 

“So what we see in the next 10 years is a huge increase in plantings and availability of Cosmic Crisp and it will need to go export almost immediately because volume will come on so quickly.”

Article by Fresh Fruit Portal

WSU'S PRESIDENT FOCUSES ON ACHIEVEMENTS

Washington State University President Kirk Schulz shared some of the university's recent highlights (the Cosmic Crisp Apple).

Schulz boasted of WSU's economic effect on the state, including its boost to the wine industry and the university's new Cosmic Crisp Apple, a product of WSU's tree fruit breeding program, which is expected to hit store shelves in 2019. Twelve million Cosmic Apple trees are expected to be planted, in what Schulz called the largest introduction of an apple, ever.

Article by Taylor Nadauld, Moscow-Pullman Daily News