COSMIC CRISP POTENTIAL

 Jeff Samples, an agronomy consultant with Bleyhl Farm Service, scouts for damage and signs of disease and pests on the branches of Cosmic Crisp apple trees at a trellis training orchards at the Washington State University Irrigated Agricultur Research Extension Center in Prosser, Wash. on Wednesday, May 18, 2016. Washington State University and a Seattle-based company are in litigation about an agreement between the two. Photo by Shawn Gust,  Yakima Hearald-Republic.

Jeff Samples, an agronomy consultant with Bleyhl Farm Service, scouts for damage and signs of disease and pests on the branches of Cosmic Crisp apple trees at a trellis training orchards at the Washington State University Irrigated Agricultur Research Extension Center in Prosser, Wash. on Wednesday, May 18, 2016. Washington State University and a Seattle-based company are in litigation about an agreement between the two. Photo by Shawn Gust, Yakima Hearald-Republic.

It’s an apple that could upset the cart. Or at least disrupt it a bit.

Washington growers are so excited about the Cosmic Crisp’s potential, they already planted a half-million trees and plan to add another 5 million this year.

Consumers will have to wait until fall of 2019 before these new apples hit the marketplace. But behind the scenes, there’s a courtroom battle brewing between one of the state’s major universities and a Seattle agricultural technology company over who has the right to sell the trees.

But whatever happens, it’s not dampening growers’ enthusiasm for what  they see as a game-changing variety of apple.

“I’m excited to see how it will disrupt the apple market,” said Mark Hanrahan, a Buena grower who has planted the trees.

The apple

The story begins in 1998 when Washington State University professor Bruce Barritt crossed the Honey Crisp and Enterprise to create the Cosmic Crisp, named in part for the lenticels on its bright red skin and its crunchy texture.

But its qualities are more than skin deep.

“It has great flavor, very juicy,” said Phil Weiler, WSU vice president for marketing and communication. “From a retailer’s perspective, it has a great shelf life. It can be stored for a year or more” without losing flavor or texture.

Further, Cosmic Crisps don’t quickly turn brown quickly after being cut.

The apples could be worth a fortune. Many consumers, long weary of Washington’s once standard Red Delicious, have shown they are willing to pay more for new and better fruits. At one Yakima Valley store, Honey Crisp apples are sold for three times as much as Red Delicious. Growers are expected to produce 175,000 boxes of Cosmic Crisps in 2019, with projected crop yields of 13.5 million boxes in 2023, Brandt said.

Hanrahan said Cosmic Crisp represents a coordinated effort between the fruit industry and the university in developing and marketing a new variety.

The apple’s development was financed in part by a group of Washington apple growers, who in return will have exclusive right to produce Cosmic Crisps for at least 10 years in North America starting in 2019, Weiler said.

Among those preparing to plant this year is Scott McIlrath, a Naches area grower who hopes to plant trees this week.

“It has a lot of potential,” McIlrath said, noting its long shelf life.

Article by Donald W. Meyer, Yakima Herald

Planting Cosmic Crisp Apple Trees

Washington orchard update

cc-planting_cosmic_crisp_trees.jpg

The Superfresh Growers farm team is celebrating spring. "Honey bees have finished pollinating our apricot orchards and moved on to early-district cherry orchards." Snow continues to fall in the mountains, which helps store water that will be used to irrigate orchards in the summer months.

2018 is a big planting year for Cosmic Crisp apple, as Superfresh Growers continues to prep for the 2020 consumer introduction of this delicious apple. Years of planning goes into designing modern orchard systems, which take advantage of the latest technology and machinery for optimizing the efficiency and safety of orchard work. “The amount of detail is incredible,” describes Dave Gleason, Chief Horticulturist. “From checking how many inches and acres are in an orchard block, to accounting for surrounding roads and barriers.” The farm team also plans the most efficient systems for tractor and truck movement within the orchards.

Baby trees are dug in the fall, and put to sleep through the winter months in a cold, moist climate. In the summer months, the farm team awakens them by bringing them into a warm environment. The real magic happens once the trees are planted in warm, damp soil. Trees that look like dead sticks quickly come to life and start to bloom.

Following the planting, poles and wires are installed to support the baby trees. Irrigation lines are installed afterwards to ensure proper application of water and nutrients. The trees in our video will mostly likely be harvested on their third leaf, in 2021.

For more information on Superfresh Growers growing practices and see past Orchard Updates, visit superfreshgrowers.com

Article by Fresh Plaza

Supermarkets excited about new, bright red Cosmic Crisp (TM) apple

In the fall of 2019, American supermarkets will have a new apple on their shelves, and the new variety will be available for export markets a year after that. The Cosmic Crisp (TM) is an extension of the existing supply, Rebecca Lyons of Washington Apple Commission explains. Colour, flavour, shelf life; these are factors making the apple distinctive, she explains.  

The variety, originally named WA38, was developed by the tree fruit improvement programme of Washington State University..  “The parents of Cosmic Crisp™ are Honeycrisp and Enterprise, which give the large, juicy apple a firm and crisp texture, with the flavor an appetizing mix of sweet-tart.  It also has the characteristic of being naturally slow to brown when cut."

In recent years, many new varieties have been introduced. Why is the Cosmic Crisp (TM) distinctive? She admits that consumers are flooded by the amount of choice between the many available apple varieties. “Most of these new varieties are protected club varieties, which have a limited production by a limited number of growers, and sales are handled by one sales office,” she explains. “Cosmic Crisp(TM)  is a branded apple, but, unlike the proprietary varieties, it is available to any grower in the state of Washington, USA.. That means the variety will also be available from most, if not all, sales organisations in the state.”

Year-round availability

During the development of the variety, various testing orchards were planted. The first commercial orchards were planted in 2017, when 626,000 trees were planted. For this year, 5.2 million Cosmic Crisp trees were ordered, and for 2019, 4.1 million orders have been received. The first commercial harvest is expected in the autumn of 2019. “Volume will be limited in its first year, but we expect to market 5.1 million cartons (40lbs/18kg) by 2021.” It’s expected export will also pick up in 2020, due to the available volume combined with interest shown in the apple by international retailers.

September and October are the harvest months for this apple. Another positive characteristic is the apple’s good shelf life, according to Rebecca. The apples can be kept in storage for one year without losing their flavour or texture. “With this good storage characteristic, imports  ’won’t be needed. Besides, the global planting of Cosmic Crisp will be limited for the first ten years, and growers in Washington State will have the largest commercial volume available world-wide.”

Red eye-catcher

The apple is also being praised by retail. ”There  is a lot of excitement among US retailers for Cosmic Crisp ™”, Rebecca says. “It’s bright red in color, and very eye-catching on display.  It will make a nice change from the many bi-colored varieties currently on offer.”

Right now, people are working hard on the marketing strategy for the apple. Washington State University has appointed Proprietary Variety Management (PVM) to commercialize the apple. In cooperation with an industry advisory committee, packaging, labels and promotion material is now being developed. Rebecca doesn’t rule out a Euro-packaging in addition to the standard box (40 lbs per box). “Because it’s a brand, it’s important individual packers and exporters use a consistent design. It has to be clear to consumers that it’s a Cosmic Crisp (TM).”

Article by Rudolf Mulderj, Fresh Fruit Plaza

An Other Worldy Apple

BL: Welcome back to “Fruit Bites” brought to you by Valent U.S.A. Joining me again is Valent’s Allison Walston and this week, we’re talking popular apple varieties. So, Allison, what new varieties are gaining traction or might be on the horizon?

AW: Have you heard about the Cosmic Crisp apple?

BL: Well yes I have, but please, tell us more!

AW: Washington State University started developing the Cosmic Crisp apple back in 1998! It is a cross between an Enterprise and a Honeycrisp. The Cosmic Crisp website says “The 'Cosmic'… name was developed because of the “striking” lenticels on the apple surface… [that] look like starbursts ... 'Crisp' … links to its parent, 'Honeycrisp'.” It’s expected that nearly 5 million trees will be planted in 2018 ALONE putting estimates at 11 million trees in 3 years in Washington. The consumer expectation for taste is supposed to be “other worldly”. Such excitement for an apple! Large, juicy, exceptional flavor and slowness to brown after cutting. The apples should be available for purchase in 2019.

Interview by Bob Larson, Ag Info Radio News Network

Cosmic Crisp, a proprietary variety available to Washington State growers

When the U.S. apple industry gained access for all varieties to the Chinese market in 2015 the impact was immediate. Shipments to mainland China leaped from a mere US$3.6 million in 2014 to US$23.2 million the following year.

Since then exports have lagged off somewhat down to US$17.7 million in 2017, but this is still almost five times what it was before the new protocol – a time when only Red Delicious or Golden Delicious could be shipped to the East Asian country.

In volume terms, last year apples were the third-highest U.S. fruit commodity exported to mainland China, behind cherries and citrus and ahead of table grapes. 

“While it’s small in comparison to Red Delicious, Galas and Granny Smiths, we’re seeing interest in some of these high-value proprietary varieties going through the e-commerce platform, which really provides tremendous incentive for our industry as currently that’s where our growth pattern is.”

While there are almost too many of these cultivars to mention coming out of the Pacific Northwest, Fryhover says most of the ones with sufficient volume behind them are being tested in the Chinese market.

“The quantity going into these markets is very small. We’re just touching our toes into China into exports of these proprietary varieties because they are focused on the U.S. domestic market. No question,” he says.

However, with aggressive plantings underway the development of export markets will be crucial to the success of these apples. Fryhover believes this will be the case particularly for Cosmic Crisp, a cross between Honeycrisp and Enterprise apples.

“Cosmic Crisp is proprietary in the context that every grower in the state of Washington has access to these trees, It’s not one packer, one grower, it’s everyone,” he says.

Todd Fryhover of the Washington Apple Commission says export market development will be essential as plantings of new premium varieties such as Cosmic Crisp come on-line.

“The growers of New York or Pennsylvania or in most cases overseas, they don’t have access to this variety. 

“So what we see in the next 10 years is a huge increase in plantings and availability of Cosmic Crisp and it will need to go export almost immediately because volume will come on so quickly.”

Article by Fresh Fruit Portal

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Blind Renaissance

Since 1972, Blind Renaissance has an extensive history of creating the strong visual identity and cohesive media presence demanded by the sophistication of marketing environments. We design engaging, client-specific promotional materials by combining an educated artistic sensibility, knowledge of advertising trends in multiple industries and the ability to appropriately utilize new design, web and printing technology.

COSMIC CRISP, A PROPRIETARY VARIETY AVAILABLE TO WASHINGTON STATE GROWERS

When the U.S. apple industry gained access for all varieties to the Chinese market in 2015 the impact was immediate. Shipments to mainland China leaped from a mere US$3.6 million in 2014 to US$23.2 million the following year.

Since then exports have lagged off somewhat down to US$17.7 million in 2017, but this is still almost five times what it was before the new protocol – a time when only Red Delicious or Golden Delicious could be shipped to the East Asian country.

In volume terms, last year apples were the third-highest U.S. fruit commodity exported to mainland China, behind cherries and citrus and ahead of table grapes. 

“While it’s small in comparison to Red Delicious, Galas and Granny Smiths, we’re seeing interest in some of these high-value proprietary varieties going through the e-commerce platform, which really provides tremendous incentive for our industry as currently that’s where our growth pattern is.”

While there are almost too many of these cultivars to mention coming out of the Pacific Northwest, Fryhover says most of the ones with sufficient volume behind them are being tested in the Chinese market.

“The quantity going into these markets is very small. We’re just touching our toes into China into exports of these proprietary varieties because they are focused on the U.S. domestic market. No question,” he says.

 Todd Fryhover of the Washington Apple Commission says export market development will be essential as plantings of new premium varieties such as Cosmic Crisp come on-line.

Todd Fryhover of the Washington Apple Commission says export market development will be essential as plantings of new premium varieties such as Cosmic Crisp come on-line.

However, with aggressive plantings underway the development of export markets will be crucial to the success of these apples. Fryhover believes this will be the case particularly for Cosmic Crisp, a cross between Honeycrisp and Enterprise apples.

“Cosmic Crisp is proprietary in the context that every grower in the state of Washington has access to these trees, It’s not one packer, one grower, it’s everyone,” he says.

Todd Fryhover of the Washington Apple Commission says export market development will be essential as plantings of new premium varieties such as Cosmic Crisp come on-line.

“The growers of New York or Pennsylvania or in most cases overseas, they don’t have access to this variety. 

“So what we see in the next 10 years is a huge increase in plantings and availability of Cosmic Crisp and it will need to go export almost immediately because volume will come on so quickly.”

Article by Fresh Fruit Portal

WSU'S PRESIDENT FOCUSES ON ACHIEVEMENTS

Washington State University President Kirk Schulz shared some of the university's recent highlights (the Cosmic Crisp Apple).

Schulz boasted of WSU's economic effect on the state, including its boost to the wine industry and the university's new Cosmic Crisp Apple, a product of WSU's tree fruit breeding program, which is expected to hit store shelves in 2019. Twelve million Cosmic Apple trees are expected to be planted, in what Schulz called the largest introduction of an apple, ever.

Article by Taylor Nadauld, Moscow-Pullman Daily News

The Cosmic Gospel: Washington State University continues education on training WA 38 trees.

 Horticulturist Stefano Musacchi teaches growers the art of pruning Cosmic Crisp trees at a demonstration in December, 2017, Washington State University Roza trial orchard. Photo by Ross Courtney,  Good Fruit Grower .

Horticulturist Stefano Musacchi teaches growers the art of pruning Cosmic Crisp trees at a demonstration in December, 2017, Washington State University Roza trial orchard. Photo by Ross Courtney, Good Fruit Grower.

Push growth toward the trunk. Tip the end of 1-year-old branches and return the following year to tip again, leaving a few vegetative buds. Girdle or notch blind wood to encourage new shoots.

After several years now of preaching the Cosmic Crisp pruning gospel, the message is largely the same, and Washington State University plans to keep spreading it.

Now that orchardists have planted the first commercial blocks of WSU’s WA 38 apple, researchers and extension specialists are continuing their road show to teach growers how to train and manage the variety, marketed under the trade name Cosmic Crisp.

“We’re learning along with you,” Karen Lewis, WSU’s regional extension specialist, told a group of 20 or so growers huddled in the university’s Roza test blocks outside of Prosser.

The December outreach involved small groups, an hour at a time, watching Stefano Musacchi, horticulturist and endowed chair, explain the pruning, training and canopy management techniques to give Washington growers their best chance at success with the new apple, in which the industry has invested nearly $500 million.

Musacchi advises the click pruning technique, tipping year-old branches to reduce their apical dominance to prompt buds below the cut to swell. That should reduce blind wood and force the fruit closer to the center of the tree, where future mechanization will become easier.

Left on its own, WA 38 has a tendency to tip bear and produce stretches of blind wood, he said. It’s also a vigorous variety and should need little help filling its space in the first few years. He recommends not applying a lot of nitrogen, as long as an orchard has fertile soil.

“This tree will grow,” he told the orchardists. “Believe me. It’s not a Honeycrisp tree.”

The WA 38 also has a habit of “exhausting” branches, so Musacchi suggests cutting older branches back to within a couple inches of the trunk to encourage new growth on a three-year rotation.

 Musacchi heads back a tree, reducing it’s height, and using a one-year-old shoot to make a lateral cut.. Photo by Ross Courtney,  Good Fruit Grower .

Musacchi heads back a tree, reducing it’s height, and using a one-year-old shoot to make a lateral cut.. Photo by Ross Courtney, Good Fruit Grower.

Another trick is girdling and notching the trunk in the first or second year. If blind wood starts to develop, use a pair of clippers to gently score the bark and phloem right above a bud at green tip to encourage growth in that bud. Combine that with Promalin (6-benzyladenine and gibberellins) treatments.

However, be careful, he said. Cut too deep and you could snap the trunk. “You have to train your people to not get excited,” he said.

In fact, WA 38 has fragile branches in the winter, as Musacchi accidentally proved during his Prosser demonstration by breaking off a branch as he tried to pull it into place. He suggested waiting until the tree is green to do any tying.

Other tips included pruning more thinly on the inside of bi-axis trees to allow light penetration and setting aside time to prune in the summer to slow vigor.

Musacchi and Lewis plan to continue their demonstrations and field days in commercial WA 38 orchards and are working with WSU’s College of Agricultural, Human, and Natural Resource Sciences to produce instructional videos for each year of tree development up to the first year of cropping, Lewis said.

Article by Ross Courtney, Good Fruit Grower

Apple Commission to promote proprietary varieties overseas

 Todd Fryhover, President of the Washington Apple Commission. Photo by Dan Wheat,  Capital Press .

Todd Fryhover, President of the Washington Apple Commission. Photo by Dan Wheat, Capital Press.

The Washington Apple Commission has learned it can promote proprietary apple varieties overseas, at least to some extent, and sees it as a helpful tool in an increasingly challenging marketing climate.

At a commission meeting March 22 in Yakima, Commission President Todd Fryhover said while at the USDA Foreign Agricultural Service the previous week in Washington, D.C., he was told the commission can offer consumer samples of proprietary varieties overseas at retailers’ requests.

“It could be a Lady Alice, a SweeTango, whatever. That’s a huge deal to us. It’s difficult to get retailers overseas to do demos with Reds (Red Delicious) and Gala, but they ask about the proprietaries,” Fryhover said.

Proprietary varieties — there are many — are varieties grown, packed and sold under the control of one company or a group of companies versus being available to all growers, packers and marketers. They’re limited in volume, sell for high prices and along with Honeycrisp provide the most profits.

“I don’t want proprietaries to overtake Reds and Gala overseas, so we need a process for what we do. There’s a lot of things we need to work through because we have to move Reds and Gala,” Fryhover said.

Proprietaries can sell in higher-end retail markets and generate excitement along with Washington’s new Cosmic Crisp to debut in 2019 and 2020, he said.

Cosmic Crisp is intended to begin in domestic markets only. But Frank Davis, commissioner and vice president of sales at Washington Fruit & Produce Co., Yakima, said it will need to be exported as soon as possible because of the large volumes planned.

Davis said he would look into why Proprietary Varieties Management, the manager of Cosmic Crisp, may be seeking federal Market Access Program funding for export promotions when that should occur through the Apple Commission.

Article by Dan Wheat, The Packer

What Cosmic Slices Reveal

New WSU-bred apple showing different starch clearing patterns than traditional varieties.

Researchers are working to develop a starch scale for the new Washington State University-bred apple variety WA-38, to be marketed and sold under the brand name Cosmic Crisp.

The first commercial trees were planted last spring and the variety is still at least a couple of years from production, but researchers as the Washington State Tree Fruit Commission, in collaboration with a focus group of growers and scientists, have some early assessments following on year of study. They plan to continue the research in 2018.

"We want to look at every angle to give people as detailed information as possible so they can be prepared, especially since we are expecting the volume of fruit to ramp up fast," WTFRC project manager Ines Hanraham said. "We also want this information to be user friendly so people can easily make the correct decision when growing, harvesting and marketing this variety."

More than 11 million trees are expected to be planted in the first three years, which will translate to a lot of fruit hitting the market at once. A grading subcommittee of the industry's marketing advisory group for the apple's retail rollout is establishing grading standards to enable the industry to be more flexible and meet changing needs of the market.

Grading standards will be the key to ensuring consumers receive a high-quality piece of fruit each time. However, so will horticultural practices, and starch scales are one method to gauge the maturity of a piece of fruit.

Immature areas of a piece of fruit will turn a blue-black color when dipped in an iodine solution, indicating high starch levels, while parts of the apple where the starch has converted into sugars will be clear. Starch scales vary be region and by variety. Cornell University provides Eastern U.S. growers with a scale range of one to eight, to point put different maturity levels; European growers use a scale that recognizes 10 maturity levels. Washington growers traditionally recognize just six, and researchers are continuing that traditions with the WA 38.

The Study

Researchers samples fruit from the end of September through November, eventually sampling 638 apples from four research orchards. They cut apples in half through the equator (the core for WA 38 is located farther down the apples than most varieties, and the cut to determine starch levels should be made through the core). Then they dipped the slices in an iodine solution and waiting up to 30 minutes to determine starch levels for fruit at room temperature; for cold fruit, starch patterns sometimes took up to an hour to fully develop. They then photographed the results to begin to develop a scale.

Typically, starch clears out of an apple's core area first, followed by degrees of clearing on the apple cortex, but WA 38 did not show that natural tendency, said Felix Schuhmann, a WTFRC research assistant. In addition, it became clear that darkening of apple flesh after reapplication of the iodine solution to visualize remaining starch takes longer than the other varieties.

Hanrahan noted that it's a point growers should be aware of, especially if they intend to preform starch readings in the field. Some varieties show fully developed starch patterns within a minute, while WA 38 will require at least 5 minutes, and up to half an hour if the fruit is cold (like on a cool fall morning).

So far, they've seen such slow disappearance of starch levels that they've developed a pilot half-scale (1.5, 2, 2.5). In addition, they've seen two patterns for how starches appear in fruit form the same tree: a flower pattern, which is most dominate and found in about 60 percent of the fruit, and a radial pattern that sprays outward like the sun's rays.

In the year ahead, the researchers are focusing on three key areas to tweak the scale:

  1. The researchers struggled to find stage five fruit picked straight from the tree, which means starches are moving very slowly out of the apple before harvest. That's good news in terms of long-term storability of WA 38, but they intend to let some fruit hang longer to determine just how long the period is to reach stage five or six on the tree. "We didn't let fruit hang on the tree long enough to determine when the fruit reaches that stage naturally," Schuhmann said. "We have to assess how long that actually takes during the season." On average, research on WA 38 has shown growers will have a two-week harvest window for controlled atmosphere storage-quality fruit.
  2. Instead of just conducting horizontal cuts, the researches also intend to perform vertical cuts to show starch clearance differences between the core area and the calyx and them bowl area, which might be helpful to determine if fruit is prone to splitting, Hanrahan said.
  3. Schuhmann said the researchers also aim to compare starch clearance rates to the rates of other common apple varieties.

The research is being funded by the Washington Tree Fruit Research Commission.

Article by Shannon Dininny, Good Fruit Grower

Growers to Continue Aggressive Apple Plantings This Year

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Growers of apples and pears have had the most ambitious production plans in the past few years. In 2018, the beat goes on.

In fact, pome fruit growers are the only ones in which a plurality, a solid 48%, say they are planning on increasing production in 2018. Nearly as many, 45%, say they expect production to stay the same this year.

What’s remarkable is this is the second consecutive year a plurality of pome fruit growers say they are increasing production in the coming year. Growers in no other crop category can make that claim.

Why? Contrary to what some may think, it’s not what’s being planted. Far more important is the way they are being planted — ultra high-density trellised systems. Not many years ago a high-density orchard had 200 trees per acre, while modern orchards can approach 10 times that many.

While the new varieties rightly garner a lot of attention, growers in the survey indicated they still favor traditional varieties.

Grower Responses

Growers by and large need convincing, and many are taking a wait wait-and and-see approach to the new varieties, whether the popular Midwest Apple Improvement Association varieties, or Washington’s 800-pound gorilla, ‘Cosmic Crisp.’ One Midwestern grower’s response was typical when asked about the new varieties: “Time will tell.” Or yet another Midwesterner, this one with a century-old farm: “Wait and see what sticks!”

Another grower with a Midwestern century farm elucidated concern: “Some are OK, some are not. I think we may be getting too many too fast. Stores will carry only so many varieties at one time. We may be conditioning people to something new every year. Not good for growers.”

But varieties don’t have to stay new for long. A Pacific Northwest grower, who currently farms ‘Fuji,’ ‘Gala,’ and ‘Honeycrisp,’ but who has now planted ‘Cosmic Crisp’: “‘Cosmic Crisp’ will be a traditional variety by volume within three years.”
Lamented another PNW grower, obviously envious: Can’t get the ones I want (‘Cosmic Crisp,’ ‘Piqa Boo’ pear), because we’re Oregon growers.”

One Midwest grower had a similar thought: “It’s going to be hard to keep up, as these branded apples are like shooting stars, popular until the next one comes along. We are not large enough to opt in to that marketing scheme.” However, the grower added on the bright side: “Pear requests have increased over the past half-decade for us. We can no longer keep up with the demand.”

Another common take on new varieties came from a Northeast grower: “They are a part of the business but we are not betting the farm on them.”

Another Northeast grower who has a century farm had an interesting take: “They are all great, (but) I do think that we have narrowed the definition of an apple by focusing so strongly on the harder textures and sweet/tart taste. I think that apples can be enjoyed in so many ways.”

One Midwestern grower cautioned it may be too many, too soon: “Store shelves don’t have space for all of them. Some will fail. However, new varieties that taste great and are marketed properly will be successful.”

Sameness is indeed a concern, said this Northwest grower: “There’s a confusing array of varieties that are mostly bi-colored and similar in eating experience. Difficult to pick a winner.”

Agreed another grower, this one in the Midwest, agreed: “There are a lot of them. We have chosen one or two we think are promising and are planting them on a large scale. We think the market will eventually weed some of the weaker ones out (hopefully not the ones we’ve chosen!).”

Finally, keep in mind, these are apples, not widgets, said one Northeast grower. “(There are) too many new varieties. Most are not good but are marketed as being the best new thing,” he said. “Too many mediocre growers producing them as well, so there are mediocre new varieties of mediocre quality flooding the market.”

Article by David Eddy, Growing Produce

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Blind Renaissance

Since 1972, Blind Renaissance has an extensive history of creating the strong visual identity and cohesive media presence demanded by the sophistication of marketing environments. We design engaging, client-specific promotional materials by combining an educated artistic sensibility, knowledge of advertising trends in multiple industries and the ability to appropriately utilize new design, web and printing technology.

Learning Cosmic Lessons

Researchers offer the latest horticultural, packing tips for new Washington State University apple variety.

 Photo by TJ Mullinax,  Good Fruit Grower .

Photo by TJ Mullinax, Good Fruit Grower.

The new Washington State University apple variety WA 38, to be sold under the trade name Cosmic Crisp, is easy to store and suffers very few storage maladies if growers pay attention to best practices in the field.

That’s the finding from researchers who are reviewing the variety and offering tips to growers who planted it for the first time earlier this year.

“That’s a big difference from other varieties, not having to worry about 40 percent losses in storage due to some disease or another,” said Ines Hanrahan, project manager for the Washington Tree Fruit Research Commission (WTFRC). “You still have to manage the growing of the fruit and the harvest, but once you have a good product in the bin, there’s less worry having something wrong once it’s in storage.”

A cross between Enterprise and Honeycrisp bred at WSU, the apple was released only after years of orchard trials.

Washington growers began planting the first trees in the spring, and roughly 11 million trees are expected to be in the ground in just three short years.

Knowing what the variety needs in the orchard and packing house is crucial to success.

Researchers for the WTFRC and WSU have been evaluating fruit from the trees to better understand and recommend best horticultural and packing practices for Cosmic Crisp.

They presented examples of the fruit — perfect-looking Cosmic Crisp apples and apples shaped less than ideally, as well as fruit with various blemishes — during a field day in September.

Here are a few of their recommendations:

 Photo by Shannon Dininny,  Good Fruit Grower.

Photo by Shannon Dininny, Good Fruit Grower.

—Typically, growers will have a two-week window to harvest fruit that is suitable for long-term storage. Most varieties offer only a five-day window. “It gives you some time, some play, during harvest, if for example you don’t have enough pickers,” Hanrahan said.

—The variety is a lot less prone to sunburn than many other varieties, but can still get sunburn in afternoon sunlight without overhead cooling. Also, overhead cooling doesn’t appear to impede the fruit from coloring.

“However, if you have a block that is overly vigorous and has no overhead cooling, you can have color problems just like other varieties,” she said. Usually, color sets three to four weeks before harvest.

—Growers need to monitor starch levels and watch for splits, which mainly affect overripe fruit. Typically, only 2 percent of fruit will split, but if growers wait too long and the starch level goes to four (on a one-to-six scale), splits can go up to 20 percent.

“Start looking for splits at starch level two, then just keep watching to know if your orchard is susceptible,” she said. Researchers are working to come up with a starch scale for the variety by the end of the year.

 Photo by Shannon Dininny,  Good Fruit Grower.

Photo by Shannon Dininny, Good Fruit Grower.

—Firmness ranges between 18 and 21 pounds in normal years. This year, researchers have harvested fruit at 17 pounds. However, the fruit loses very little firmness in storage.

—A few other notes: The variety suffers from no internal browning or scald. There is some green spot and cracking, but researchers don’t think the latter is a concern unless growers miss their harvest window and harvest too late, Hanrahan said.

Researchers have begun a couple of new projects to continue evaluating the variety. They are working to develop recommendations on either preharvest fungicide applications or applications as soon as the fruit is picked and placed into storage.

The variety has a lot of sugar and there are some stem punctures, so to avoid losses in storage, they are recommending fungicide applications.

They also are trying to use dynamic controlled atmosphere storage (DCA) to see if the fruit can be stored under organic storage regimens and determining when stem punctures might occur — during picking, placing of fruit in the bin or running fruit over the packing line. Researchers are conducting a full test this year to help to advise growers on whether to stem clip.

Article by Shannon Dininny, Good Fruit Grower

Protecting Intellectual Property

Managers Of New Washington State University-Bred Apple Variety Use High-Tech Software To Protect Intellectual Property Rights.

PVM isn’t requiring anyone to bar code Cosmic Crisp trees either, but there is a unique code assigned to each grower contract.

The company already uses a computer software program, called Hertha and developed more than a decade ago, to evaluate new varieties that are not yet commercialized.

The program tracks everyone involved in that variety globally, such as breeders and managers, trademarks and patents, and includes the latest evaluations of the trees and resulting fruit.

PVM has since launched a new program called Idyia, to track the sale of trees and production from trees around the world and royalties once a variety has been commercialized.

Nurseries, growers, packers and marketers involved with Cosmic Crisp will have access to parts of the system that apply to them, as well as to industrywide reports on production.

“The goal is to make PVM as beneficial to the industry as possible by giving them as much information as possible, without compromising anyone’s confidential information,” Brandt said.

In May, René Nicolaï fruit tree nursery in Sint-Truiden, Belgium, planted the first Cosmic Crisp trees internationally as stock trees that will be used for eventual planting in Tyrol, Italy, by two fruit companies there that have been licensed to grow and sell WA 38.

Breeders have six years from the first commercial sale offering of a new variety to apply for plant breeder’s rights under international trees.

In the case of Cosmic Crisp, that clock started in June 2014, when the university held a drawing among Washington growers to decide who would get the first limited wood for 2017 plantings. The first trees were planted earlier this year.

Florent Geerdens, the René Nicolaï owner whose nursery is also an AIGN member, said the system allows for a unique “double control” to keep everyone honest.

“All the people involved in the concept must be trustful partners. We are our own police,” he said. “If my colleague is producing Cosmic without a license, I have to say you can’t do it. And if the partners we’re working with are not trustful, the system doesn’t work.”

The new technologies, both in cultivar development and in streamlining and sharing information across stakeholders, make for an exciting time in the tree fruit industry, Brandt said.

“The changes and the acceptance of IP by the industry as a whole, and new abilities through social media, computers, all of those things are coming together to make a unique opportunity and a unique environment for this to really explode,” he said.

Article by Shannon Dininny, Good Fruit Grower

INDUSTRY GEARS UP TO MARKET COSMIC CRISP APPLES

With the first Cosmic Crisp apples reaching grocery stores in two years, the Washington apple industry is working toward a marketing plan for the new state apple.

KENNEWICK, Wash. — Developing a marketing plan and funding for it are among the tasks remaining as the Washington apple industry prepares for the first sales of Cosmic Crisp apples in two years.

Kevin Brandt, vice president of Proprietary Variety Management in Yakima, Wash., was asked about the marketing budget for Cosmic Crisp at the Washington State Tree Fruit Association annual meeting in Kennewick.

“We don’t know at this point. We understand it needs to be a large roll-out. We know that takes money. We’re looking at grants,” Brandt replied.

His father, Lynnell Brandt, president of PVM, which was hired by Washington State University to help manage commercialization of the new state apple, said a marketing advisory committee is working “toward consensus” for a marketing plan and that all options, except probably new grower assessments, are being looked at for funding.

Money is needed for the first few years of the launch but as sales volumes increase companies will have revenues to augment marketing, Lynnell Brandt said.

Five marketing entities that handle 80 percent or more of the state’s apple marketing are working well together on the committee despite being competitors, committee chairman Robert Kershaw, president of Domex Superfresh Growers in Yakima, has said.

With 629,000 Cosmic Crisp trees planted in the spring of 2017, 5.8 million ready for planting in the spring of 2018 and 5.2 million to be planted in 2019, Brandt estimates 200,000, 40-pound boxes of Cosmic Crisp will go to stores from the 2019 crop, 1.9 million in 2020, 5 million in 2021 and 9 million in 2022. Production may reach 15 million boxes in 10 years.

Most of the plantings will replace older strains of Red Delicious, Gala, Fuji, Golden Delicious, Braeburn, Cameo and Jonagold, Brandt said.

PVM will help develop and coordinate the marketing plan with advice from the advisory committee, Brandt said. The first major crop in 2020 is the target date for having a plan in place, he said.

A subcommittee is working on grading standards that may be adjusted after the first few years of juvenile fruit.

Cosmic Crisp was bred from Enterprise and Honeycrisp apples 20 years ago by WSU apple breeder Bruce Barritt at the WSU Tree Fruit Research and Extension Center in Wenatchee. It rates high in flavor, color, storage and resistance to disease and disorders. The industry believes consumers will like its sweet, tangy flavor more than that of Honeycrisp.

Washington leads the nation by far in apple sales at $2.4 billion annually. Such a huge ramp-up of a new variety has never been tried before.

The planting of 12 million trees in three years has been estimated as a collective industry investment of $275 million to $550 million. A 10 million-box crop of Cosmic Crisp could gross $300 million to $500 million annually.

Desmond O’Rourke, a retired WSU agricultural economist and world apple market analyst, said there may be too many other apples of Honeycrisp heritage on the market in five years.

“I don’t think so. Consumer response is extremely good to that type of apple. There is no reason to believe that we are coming close to saturating that aspect at all,” Brandt said.

Costco likes Cosmic Crisp and has a “spot open on the spread sheet for it,” Keith Neal, a Costco buyer, told growers at the meeting.

Chris Willett, quality control and packing manager for T&G Global in Wenatchee, told growers the anticipated, unprecedented ramp-up is “daunting,” that it is “difficult” to launch marketing that quickly and that consumption will only grow so fast.

“The question is will other varieties move away fast enough. Quality has to be there and the right price,” he said.

Brandt said good branding is vital and that 38.5 percent of produce is branded and the percentage is growing because it increases revenues.

“Branding is a name, a term, a design or symbol that differentiates a product. It can be a picture or name recognition. Strong brands drive consumer traffic and deliver a promise,” he said.

Consumers are willing to pay more for a branded product because it guarantees consistent quality, he said. The Nike shoe symbol is an example, he said.

PVM has trademarked the name Cosmic Crisp and is applying for a logo trademark. It likes a logo developed by Blind Renaissance Inc. in East Wenatchee showing the name in a galaxy of stars but has not made a final decision on it.

The logo would be the dominant feature of all packaging and PLU (price look up) stickers with the Washington apple logo as a secondary element, Brandt said.

A database system will track tree sales, licensed growers and packers, fruit sales and royalties to help in marketing, he said.

Article by Dan Wheat, Capital Press

Excellent Storage Capabilities

While most presentations at the Expo centered on Michigan-centric topics, the looming ‘Cosmic Crisp’ crop was a part of Glade Brosi’s presentation. Brosi, of Storage Control Systems in Sparta, MI, said he didn’t want to alarm the crowd, but growers needed to understand there will be around 12 million trees planted by 2019, with an estimated 5 million boxes of apples coming by 2020. ‘Cosmic Crisp,’ as Brosi explained, is known for its excellent storage capabilities, and it’s going to change the way apple growers evaluate varieties for long-term storage. He says Michigan growers will need to adapt. Quickly.

Article by Christina Herrick, Growing Produce

HORT SHOW DAY 2: AFTERNOON WRAP

A panel of growers shared their experiences managing crop load during today’s afternoon session at the Washington State Tree Fruit Association annual meeting.

Everything is based on having a bloom target, Washington State University researcher Matt Whiting said in opening the session.

Washington Fruit and Produce determines trunk cross sectional area to determine crop load in years one through six in an orchard, to ensure a young block isn’t overcropped, slowing growth, Andrew Del Rosario said. Mike Robinson of BMR Orchards said he follows a similar path, though more informally, without advanced spreadsheets to track all of the findings. “How do you get a consistent crop? Part of it is getting pruning right and having a plan,” he said.

Brent Huck of Stemilt noted growers must first make sure the tree is balanced, with competition limbs, otherwise the numbers will be skewed.

WSU’s Vince Jones reminded growers about models available under the Decision Aid System, including additional flower phenology data—three cultivars already with five more in progress, such as the new WSU-bred apple variety WA 38, to be sold under the name Cosmic Crisp. Honeybee foraging models are also available, as well as models for sunburn browning, storage scald and various diseases and pests.

Article by Shannon Dininny, Good Fruit Grower

Varieties and Cosmic Crisp: Day 1, Hort Show afternoon wrap

Variety talks highlight afternoon at annual meeting

Specialized varieties, specifically Cosmic Crisp, headlined the discussion during the afternoon session of the Hort show, the Washington State Tree Fruit Association’s annual meeting in Kennewick.

Lynnell Brandt and his son Kevin, both representatives of Proprietary Variety Management, told growers that nurseries will have 5.8 million trees of Cosmic Crisp apples ready for planting in 2018, with 5.2 million to follow in 2019.

Washington State University, which bred Cosmic Crisp, the brand name for the WA 38 cultivar, contracted Proprietary Variety Management of Yakima, Washington, to manage the commercial rollout of the new variety.

Lynnell Brandt, president of PVM, told growers that branded produce is becoming a bigger factor in the market. Currently, 38 percent of produce is branded, a share that’s growing.

Industry leaders expect other apples, perhaps Galas and even Honeycrisps, to make way for branded apples such as Cosmic Crisp, but they urged growers to pick and deliver only first-rate fruit to attract return buyers.

“It’s going to take discipline,” said Chris Willett of T&G Global, the New Zealand company that owns the Enza apple brands Pacific Rose, Jazz and Envy.

Willett and Bruce Turner, a market representative for Oneonta Starr Ranch Growers, both suggested the state set aside a lot of money for marketing to make sure shoppers know about the Cosmic Crisp when it hits store shelves in 2019 and 2020. The first commercial orchards were planted in 2017.

The Hort show continues Tuesday and Wednesday with research news flashes, Spanish sessions, horticultural topics, technology and industry awards.

Article by Ross Courtney, Good Fruit Grower

The Next Big Apple Variety Was Bred for Deliciousness in Washington

Created at Washington State University, the Cosmic Crisp is growing beyond Cougar country.

Washington state is widely known as one of the best places in the world to grow apples, but it isn’t particularly well known for breeding them — a fact that bothered growers like Robert Kershaw and scientists like Bruce Barritt in the 1990s.

“When I got out of college, I was absolutely shocked that our industry was Reds and Goldens and that any new variety seemed to come from some other country,” says Kershaw, whose family started growing pears and apples in Yakima in the 1900s. “All the cool stuff was coming from somewhere else.”

Washington’s most successful apple, the Red Delicious, was developed in Iowa. The Golden Delicious got its start in West Virginia, the Gala in New Zealand and the Granny Smith in Australia. The Fuji was bred in Japan and the hugely popular — and expensive — Honeycrisp was created in Minnesota (and became Minnesota’s official state fruit in 2006).

Growers know it can take 20 to 30 years to breed and select a new variety viable enough for commercialization. And in the 1990s, the state’s reliance on the Red Delicious — notorious for looking appetizing even when it turns mealy from long storage — was leading the industry into a tailspin. It ultimately would cause some growers, packers and other industry players to go out of business.

Horticulturalist Barritt also thought the state’s popular varieties were obsolete and was already lobbying Washington State University (WSU) and the industry to fund an apple breeding program, which eventually began in 1994. Barritt’s quest for better commercial apples has resulted in what growers and industry players believe will replace the aging Red Delicious and the grass-roots consumer favorite, the Honeycrisp. 

The new apple, a variety named WA 38 by researchers and branded the Cosmic Crisp for marketing purposes, is leading WSU into uncharted territory. The university and its Yakima-based commercialization partner, Proprietary Variety Management (PVM), are trying to refine a new industry economic model being used for “premium” apple varieties. The model replaces the old “push” system, in which everyone involved — breeder, nursery operator, grower, packer, marketer and retailer — pushed varieties such as red delicious that were less prone to bruising, could be stored for a year, had a long shelf life, were easy to grow and weren’t susceptible to disease. The new “pull” approach is designed to get the customer involved earlier in the process via consumer research and feedback. Think taste tests and focus groups. Not surprisingly, consumers want varietes that are red, juicy, crunchy, taste good and don’t turn brown quickly. 

“The consumer has the money. We want the money. So, we have to find out what they want in order to get the money. It’s as simple as that,” argues PVM President Lynnell Brandt. Cosmic Crisp, it turns out, meets the criteria set out by both growers and consumers. 

WSU and PVM are launching Cosmic Crisp at a time when more than 20 other varieties with premium aspirations are hitting the market. Even so, grower enthusiasm for Cosmic Crisp is so strong that the apple’s launch will be the biggest ever. If all goes well, it will be the state’s — and WSU’s — first commercially successful home-bred apple.

Bred by WSU’s Barritt, now retired, and his successor, Professor Kate Evans, the Cosmic Crisp is a dark burgundy-red apple with star-like flecks, or lenticels, that helped give the apple its name. It’s a cross between the Enterprise and the Honeycrisp. Earlier this year, 35 growers in Washington — the only ones allowed to grow Cosmic Crisp — planted an unprecedented number of the new trees, about 630,000 in all.

Demand for the new variety was so great that WSU and PVM held a random, computer-generated lottery in 2014 to award the first trees because there weren’t enough for every Washington grower who wanted in on the action. An additional 5.5 million trees have been ordered for 2018 by many of the 445 applicants who failed to win the initial lottery; 5.5 million more trees are expected to be planted in 2019.

At 11.6 million trees in a mere three years, the number of Cosmic Crisp trees planted and ordered exceeds the total number of trees currently in production in Michigan, the country’s third-largest apple-producing state, which boasts 11 million trees.

It also represents the fastest ramp-up of any variety — and it has some people worried. Nearly 12 million trees are 10 times the typical amount planted at this stage of development, and it is occurring in just three years, not the 20 years it took the last consumer favorite, the Honeycrisp, to reach such volume. 

Cosmic Crisp growers are ripping out old, less profitable varieties, often upgrading by planting more intensively with dwarfing rootstock, “V” or upright trellises, and planting 1,200 to 1,800 trees per acre. Typically, there are 110 to 120 very large trees per acre in older Red or Golden Delicious orchards.

Growers are upgrading hundreds of acres at a cost of some $35,000 per acre, more than $60,000 if they are buying new land. But because the Cosmic Crisp is bred for dense planting, fewer than 1,500 acres can accommodate 2 million trees. The cost to Washington growers is estimated at $40 million.

So, why are apple growers willing to make this multimillion-dollar bet?

“A number of things are coming together at the same time to make it very exciting and intriguing,” says PVM’s Brandt, who also runs Brandt’s Fruit Trees in Yakima. “[Cosmic Crisp] was bred here for our conditions and it is a ‘wow’ apple. It really has exceptional eating quality, exceptional storage, exceptional shelf life and it doesn’t have much, if any, oxidation.”

Because it is slow to brown, the Cosmic Crisp doesn’t need to be kept in low-oxygen storage It also is hardier than the Honeycrisp, which can succumb to rot and mildew in the field — it’s not uncommon for half of a Honeycrisp crop to be left in the orchard — and to punctures and bruising in the packing house. 

“It’s the right thing for the right time,” Brandt waxes on about Cosmic Crisp. “The industry is recognizing their flagship Red Delicious is declining in popularity and reputation, and there is need to find a superior flagship. The hope is that this selection can be that apple.”

Brandt and other growers won’t know how consumers will react to the apple until 2019 or, more likely, 2020. Limited amounts of Cosmic Crisp will officially hit a small number of supermarkets in 2019, when Brandt’s computer models expect the young trees to bear their first fruit and to produce about 170,000 40-pound boxes.

Typically, a single grower, or maybe a handful, will bet on a new variety, and it takes 10 years or more to get a million trees planted. That volume can produce enough apples to fulfill regional orders; more trees are then needed to fill national demand. Year-round distribution requires an even larger volume of apples and trees. And that’s what Washington growers are shooting for.

“It’s the first time we’ve seen a variety that has to be an instant hit because there’s so much production going in on the front end,” says Kaari Stannard, owner and president of New York Apple Sales in Glenmont, New York, and secretary of the U.S. Apple Association.

“There’s no gentle curve leading up to it.”

Smaller apple-producing states simply can’t come up with that volume, she says. Washington state has about 165,000 bearing acres of apples and produces 65 to 70 percent of the nation’s supply. That’s more than twice the combined total of bearing acres in New York, the second-largest apple-producing state, and Michigan, according to 2016 USDA figures.

“We’re just waiting to see what kind of standards they set and how they plan to bring it to market,” Stannard says. “It’s going to be a very interesting story.”

Growers are betting the Cosmic Crisp will command a premium price, much like the Honeycrisp, which changed the economics of the commercial apple industry. Bred at the University of Minnesota, the Honeycrisp was the first widely accepted, patented, premium-priced apple. It fetches an average of $3.49 a pound in stores today and still brings to growers $50 to $60 per box. 

. . .

The marketing of Cosmic Crisp falls to an advisory committee headed up by Kershaw, who was drafted after he gave WSU and PVM an earful about the bungled WA 2 launch.

“I thought I offended them so badly that they’d never talk to me again,” Kershaw says. “But two days later, they called me and said, ‘We liked all your ideas. We’re going with them and want you to be chairman of the marketing committee.’

“I thought the Cosmic Crisp would ramp up moderately,” he adds. “I didn’t expect everyone to decide to plant 10 million trees. We’ve gone from a variety you couldn’t launch to one that’s almost launching so fast that it’s scary.”

Kathryn Grandy, who leads marketing for PVM, says the promotional budget for Cosmic Crisp and its official funding source have yet to be determined. No doubt the budget will need to be in the multiple millions. At the height of its national promotion of fresh apples in 2000, the Washington Apple Commission spent $8 million to market Washington-grown apples. Today, the organization only handles international sales.

In an unprecedented display of cooperation, 13 marketing groups in Washington are setting aside their rivalry to work together to market Cosmic Crisp and advise PVM. They have already agreed to leave their own packing-house names out of any advertising and plan to use Washington Apple as secondary branding.

Of course, some are skeptical that individual competitors can work together. The Cosmic Crisp committee members “already have their own varieties and built-in incentives to push their own premium varieties with retailers,” says O’Rourke. “It’s going to be a weakness of the Cosmic Crisp. Stemilt [Growers] has SweeTango, CMI and Ambrosia, and Oppenheimer [Group] has a huge incentive to promote Jazz and Envy. And those are the folks on the Cosmic Crisp marketing committee.”

Kershaw counters: “There are just five marketing teams that do 80 percent or more of the state’s apple marketing, so it’s easy to talk strategy versus 30 years ago, when the Washington Apple Commission was promoting and there were 60 or 70 marketers. We’ve always been competitors, but we’re currently working together on this project, and it’s going pretty well so far.”

The industry is still a few years away from knowing if America will warm to this large, juicy apple with a remarkably firm and crisp texture. But Kershaw, whose family has been growing apples for five generations, sees both economic promise and a measure of bragging rights at the core of Cosmic Crisp’s gestation. 

“If we’re successful and the royalty dollars come back to the industry and the research department,” he muses, “maybe my grandkids will be able to say they get all the best varieties from Washington research and breeding programs.”

Article by M. Sharon Baker, Seattle Business Magazine

Cosmic Crisp, An Apple for Washington Growers

Dan Plath, of Washington Fruit, one of the state’s larger fruit companies, asked Swanson to address questions about the continuing demand for Honeycrisp and organic apples and what the industry can expect in the rollout of the Cosmic Crisp, the new Washington State University variety expected to hit store shelves in 2020.

Swanson said the price for Honeycrisps — he calls them Moneycrisps — may fall if production keeps going up, but a 15 percent price drop in exchange for selling 200 percent more may be worth it.

And while shoppers may not be willing to eat more, the Honeycrisp story proves they are willing to spend more. They keep asking for higher quality and exclusivity.

Among fruits, strawberries have been gaining plate share at the most rapid rate, Swanson said, and berry giant Driscoll’s controls more than 90 percent of the genetics in producing better strawberries. Apple cultivar developers are more scattered, often at land grant colleges, and can’t move as quickly.

However, that only gives apples a better chance to tell a story and market their fruit much like wine. Thus, growers must gamble on new varieties, including Cosmic Crisp, he said.

“Cosmic Crisp is almost a mandatory industry development,” he said.

Cosmic Crisp is the brand name for WA 38, a variety developed by WSU’s breeding program specifically for Washington growers — suited for the climate and storage infrastructure of the nation’s top apple producing state. The industry has invested nearly $500 million in ramping up production and marketing.

Article by Ross Courtney, Good Fruit Grower

Cosmic Crisp To Be The New "IT" Apple

Which will make for healthier apples -- old favorites, and new kinds, like the highly anticipated one being developed in Washington State. Grower Scott McDougall is betting the orchard that the Cosmic Crisp will be the new "It" apple when it rolls out in 2019.

"There's so much excitement over it that, literally, there will be 12 million to 13 million trees planted within the next three to four years," he said. 

With its sparkling, rosy cheeks, the Cosmic Crisp is pomological royalty, descended from the beloved Honey Crisp, and the result of more than 20 years of breeding at Washington State University's Tree Fruit Research Center, where scientists test for firmness, juiciness, and taste.

Article by CBS News